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Turning Red

Turning Red

2022 · Movie · PG · 100 min

AnimationComedyFamilyFantasy

Thirteen-year-old Mei is experiencing the awkwardness of being a teenager with a twist - when she gets too excited, she transforms into a giant red panda.

IMDBTMDB
The Verdict
◎
Audience
Made primarily for young women (100).
◈
Reach
Has targeted appeal — designed for a specific demographic segment.
◇
Advocacy
Entertainment (12/100) — content choices prioritize storytelling over messaging.
◉
Representation
notably high asian (95) representation, with lower hispanic (28) and black (26) and white (3) representation.
Young MaleYoung FemaleMature MaleMature Female
Demographic Position
Gender: 65 — leans female
Age: 15 — strongly youth-oriented
0 = Male / Youth100 = Female / Mature
Primary: Young Women
targeted

Quadrant Scores

Young Men
70
How strongly this title appeals to males 18–34. Based on genre, cast, action/violence levels, pacing, and marketing signals. Higher = stronger appeal.
Young Women
100
How strongly this title appeals to females 18–34. Based on genre, romance centrality, cast composition, lead demographics, and tone. Higher = stronger appeal.
Older Men
0
How strongly this title appeals to males 35+. Based on theme maturity, pacing, complexity, genre, and production style. Higher = stronger appeal.
Older Women
30
How strongly this title appeals to females 35+. Based on drama elements, character complexity, genre, cast, and emotional themes. Higher = stronger appeal.
Advocacy12
Entertainment

Audience Representation

White
3
Measures deviation from the expected White representation based on this title's production origin. 50 = baseline for its country. Higher = more representation than typical.
Black
26
Measures deviation from the expected Black representation based on this title's production origin. 50 = baseline for its country. Higher = more representation than typical.
Hispanic
28
Measures deviation from the expected Hispanic representation based on this title's production origin. 50 = baseline for its country. Higher = more representation than typical.
Asian
95
Measures deviation from the expected Asian representation based on this title's production origin. 50 = baseline for its country. Higher = more representation than typical.
South Asian
50
Measures deviation from the expected South Asian representation based on this title's production origin. 50 = baseline for its country. Higher = more representation than typical.
Middle Eastern
48
Measures deviation from the expected Middle Eastern representation based on this title's production origin. 50 = baseline for its country. Higher = more representation than typical.
Indigenous
48
Measures deviation from the expected Indigenous representation based on this title's production origin. 50 = baseline for its country. Higher = more representation than typical.
Mixed
42
Measures deviation from the expected Mixed representation based on this title's production origin. 50 = baseline for its country. Higher = more representation than typical.
Other
48
Measures deviation from the expected Other representation based on this title's production origin. 50 = baseline for its country. Higher = more representation than typical.
LGBTQ+
0
LGBTQ+ representation score based on character centrality, cast percentage, lead representation, and source fidelity. 0 = no representation, 100 = central to the story.
Score version: v1Data confidence: 75%How are scores calculated?