Audience evidenceThe verdict — who this is for, by the receipts

Made first for young men 1

The Super Mario Bros Movie's audience scores lean most toward young men at 100 of 100 1. Its overall reach is rated targeted — targeted reach aimed at a specific demographic segment 2. Relative to the expected cast make-up for its production origin, on-screen representation registers above the baseline for White and below it for Asian 3. On content balance it reads entertainment-first at 6 of 100, weighting storytelling over explicit messaging 4.

The receipts — every claim above is sourced
  1. 1
    Audience scoreyoung men 100 of 100 is the top quadrant.WhatSphere audience model, score_version 1
  2. 2
    ReachAudience breadth rated targeted.WhatSphere audience model, score_version 1
  3. 3
    RepresentationRepresentation vs production-origin baseline: White 100, Asian 0.WhatSphere representation model, score_version 1
  4. 4
    Content balanceContent balance entertainment-first at 6 of 100.WhatSphere content-balance model, score_version 1

WhatSphere presents the sourced record; it does not cast the judgement. Every statement above is drawn from a stored, sourced row — shown beside it — and nothing is asserted beyond what those receipts support.

Data updated March 13, 2026Scored, pending verification.Think a score is wrong? Submit a correction.

Synopsis

While working underground to fix a water main, Brooklyn plumbers—and brothers—Mario and Luigi are transported down a mysterious pipe and wander into a magical new world. But when the brothers are separated, Mario embarks on an epic quest to find Luigi.

Young MaleYoung FemaleMature MaleMature Female
Primary audienceYoung Men
Targeted

Quadrant Scores

Young Men
100
Young Women
79
Older Men
21
Older Women
0
Advocacy6
Entertainment

Audience Representation

White
100
Black
52
Hispanic
51
Asian
0
South Asian
48
Middle Eastern
48
Indigenous
50
Mixed
48
Other
48
LGBTQ+
0

Where to Watch (US)

Stream
Peacock PremiumPeacock PremiumPeacock Premium PlusPeacock Premium Plus
Rent
Amazon VideoAmazon VideoApple TV StoreApple TV StoreGoogle Play MoviesGoogle Play MoviesYouTubeYouTubeFandango At HomeFandango At HomeSpectrum On DemandSpectrum On Demand
Buy
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Score version: v1Data confidence: 100%How are scores calculated?

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Advocacy Over Time in Family

The average advocacy score of Family titles by release year, with this title marked. Higher is more advocacy-driven.

25507519402026
Average advocacy score of Family titles by release year
YearAverage advocacyTitles
194002
194402
195102
195902
196502
196902
197303
197402
197502
197703
198102
198203
198315
198432
198503
198608
198705
198815
198928
199008
199115
199216
199309
199418
199524
199625
199707
199804
1999010
200005
2001210
2002110
2003112
200408
2005113
2006115
2007014
200829
200925
201044
201134
201364
201542
201684
2017125
201957
202058
202156
2022126
2023198
2024511
2025110
202604
This title (2023)61

This title (2023): advocacy 6 · explore Family

Cast & Crew

Etienne Pêcheux (director) · Stephane Hoarau (director)