Who is this made for?

The Super Mario Galaxy Movie (2026) is a family movie whose audience scores lean most toward young women at 97 out of 100, with comparable appeal to young men (91). Its overall reach is rated targeted, meaning it is aimed at a specific demographic segment. Measured against a balanced 50-point baseline, it sits near the midpoint on the gender axis and 44 points toward younger viewers on the age axis. Relative to the expected cast make-up for its production origin, on-screen representation registers above the baseline for White and below it for Asian. Its content balance scores as entertainment-first at 0 out of 100, indicating its content choices weight storytelling over explicit messaging. All figures reflect WhatSphere's data-driven audience model rather than a critical opinion of the title.

Audience
Made primarily for young women (97), with strong secondary appeal to young men (91).
Reach
Has targeted appeal — designed for a specific demographic segment.
Advocacy
Entertainment (0/100) — content choices prioritize storytelling over messaging.
Representation
notably high white (99) representation, with lower asian (0) representation.
Data updated June 29, 2026Scored, pending verification.Think a score is wrong? Submit a correction.

Synopsis

Having thwarted Bowser's previous plot to marry Princess Peach, Mario and Luigi now face a fresh threat in Bowser Jr., who is determined to liberate his father from captivity and restore the family legacy. Alongside companions new and old, the brothers travel across the stars to stop the young heir's crusade.

Young MaleYoung FemaleMature MaleMature Female
Primary audienceYoung Women
Targeted

Quadrant Scores

Young Men
91
Young Women
97
Older Men
3
Older Women
9
Advocacy0
Entertainment

Audience Representation

White
99
Black
64
Hispanic
60
Asian
0
South Asian
48
Middle Eastern
48
Indigenous
50
Mixed
48
Other
48
LGBTQ+
0
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Advocacy Over Time in Family

The average advocacy score of Family titles by release year, with this title marked. Higher is more advocacy-driven.

25507519402026
Average advocacy score of Family titles by release year
YearAverage advocacyTitles
194002
194402
195102
195902
196502
196902
197303
197402
197502
197703
198102
198203
198315
198432
198503
198608
198705
198815
198928
199008
199115
199216
199309
199418
199524
199625
199707
199804
1999010
200005
2001210
2002110
2003112
200408
2005113
2006115
2007014
200829
200925
201044
201134
201364
201542
201684
2017125
201957
202058
202156
2022126
2023198
2024511
2025111
202605
This title (2026)01

This title (2026): advocacy 0 · explore Family

Cast & Crew

Ludovic Roz (director) · Fabien Polack (director) · Christophe Delisle (director)