Audience evidenceThe verdict — who this is for, by the receipts

Made first for young women 1

The Bad Guys 2's audience scores lean most toward young women at 97 of 100, with comparable appeal to young men 1. Its overall reach is rated targeted — targeted reach aimed at a specific demographic segment 2. On content balance it reads entertainment-first at 0 of 100, weighting storytelling over explicit messaging 3.

The receipts — every claim above is sourced
  1. 1
    Audience scoreyoung women 97 of 100 is the top quadrant, with young men 91 close behind.WhatSphere audience model, score_version 1
  2. 2
    ReachAudience breadth rated targeted.WhatSphere audience model, score_version 1
  3. 3
    Content balanceContent balance entertainment-first at 0 of 100.WhatSphere content-balance model, score_version 1

WhatSphere presents the sourced record; it does not cast the judgement. Every statement above is drawn from a stored, sourced row — shown beside it — and nothing is asserted beyond what those receipts support.

Data updated July 19, 2026Scored, pending verification.Think a score is wrong? Submit a correction.
Primary audienceYoung WomenYoung Women97
Young MaleYoung FemaleMature MaleMature Female
Primary audienceYoung Women
Targeted

Quadrant Scores

Young Men
91
Young Women
97
Older Men
3
Older Women
9
Loading factors...

Audience Representation

Racial audience withheld

Only 70% of the cast has a researched race, so these scores stay blank.

Why this is blank

A partial classification would pull origin-race scores toward the researched slice and away from the cast as it is. The nine audience scores are withheld instead of shown as zero. Zero would mean no audience, which is not what a thin cast record says.

LGBTQ+
0

Faithfulness

Faithfulness not applicable

Faithfulness is scored only for adaptations.

Why this is blank

An original has no source text to compare. The score is left blank rather than shown as zero.

Advocacy

Advocacy0
Entertainment

Synopsis

The now-reformed Bad Guys are trying (very, very hard) to be good, but instead find themselves hijacked into a high-stakes, globe-trotting heist, masterminded by a new team of criminals they never saw coming: The Bad Girls.


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Lineage and popularity

No lineage or popularity yet

This title has no Wikidata match, source work, or Steam player snapshot. A missing snapshot is not zero.

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Advocacy Over Time in Family

The average advocacy score of Family titles by release year, with this title marked. Higher is more advocacy-driven.

25507519402026
Average advocacy score of Family titles by release year
YearAverage advocacyTitles
194022
194402
195102
195902
196532
196902
197303
197402
197502
197703
198102
198203
198315
198432
198523
198608
198705
198815
198938
199018
199115
199216
199319
199428
199554
199645
199707
199804
1999110
200015
2001410
2002110
2003312
200428
2005213
2006215
2007114
200829
200935
201064
201154
2013104
201572
2016104
2017185
2019198
202078
202196
2022256
2023289
2024812
2025611
2026010
This title (2025)01

● This title (2025): advocacy 0 · explore Family →

Cast & Crew

JP Sans (director) · Pierre Perifel (director)