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Home›Browse›Animation›Upin & Ipin
Upin & Ipin

Upin & Ipin

2007 · TV Series · TV-G

ActionAnimationComedy

“Upin & Ipin” is a 3D animated series produced by Les’ Copaque Production Sdn. Bhd. and is currently one of the most popular animated series in Malaysia receiving excellent reviews and steadfastly averaging around 800, 000 viewers per episode. The series is actually a spin-off of the company’s debut feature film “Geng: Pengembaraan Bermula”. The series centres on a pair of 5-year-old twin boys, the titular Upin and Ipin, who tell stories of their everyday lives through fun and amusing actions with their friends while also learning new things during their day to day activities. Like every other children, Upin and Ipin are very mischievous and often find themselves getting into trouble, most of the time with their teenage sister Ros.

IMDBTMDB
The Verdict
◎
Audience
Made primarily for young men (100).
◈
Reach
Has targeted appeal — designed for a specific demographic segment.
◇
Advocacy
Entertainment (0/100) — content choices prioritize storytelling over messaging.
◉
Representation
lower black (31) and hispanic (31) and asian (31) and white (2) representation.
Young MaleYoung FemaleMature MaleMature Female
Demographic Position
Gender: 38 — leans male
Age: 13 — strongly youth-oriented
0 = Male / Youth100 = Female / Mature
Primary audienceYoung Men
targeted

Quadrant Scores

Young Men
100
How strongly this title appeals to males 18–34. Based on genre, cast, action/violence levels, pacing, and marketing signals. Higher = stronger appeal.
Young Women
75
How strongly this title appeals to females 18–34. Based on genre, romance centrality, cast composition, lead demographics, and tone. Higher = stronger appeal.
Older Men
25
How strongly this title appeals to males 35+. Based on theme maturity, pacing, complexity, genre, and production style. Higher = stronger appeal.
Older Women
0
How strongly this title appeals to females 35+. Based on drama elements, character complexity, genre, cast, and emotional themes. Higher = stronger appeal.
Advocacy0
Entertainment

Audience Representation

White
2
Measures deviation from the expected White representation based on this title's production origin. 50 = baseline for its country. Higher = more representation than typical.
Black
31
Measures deviation from the expected Black representation based on this title's production origin. 50 = baseline for its country. Higher = more representation than typical.
Hispanic
31
Measures deviation from the expected Hispanic representation based on this title's production origin. 50 = baseline for its country. Higher = more representation than typical.
Asian
31
Measures deviation from the expected Asian representation based on this title's production origin. 50 = baseline for its country. Higher = more representation than typical.
South Asian
40
Measures deviation from the expected South Asian representation based on this title's production origin. 50 = baseline for its country. Higher = more representation than typical.
Middle Eastern
40
Measures deviation from the expected Middle Eastern representation based on this title's production origin. 50 = baseline for its country. Higher = more representation than typical.
Indigenous
46
Measures deviation from the expected Indigenous representation based on this title's production origin. 50 = baseline for its country. Higher = more representation than typical.
Mixed
38
Measures deviation from the expected Mixed representation based on this title's production origin. 50 = baseline for its country. Higher = more representation than typical.
Other
46
Measures deviation from the expected Other representation based on this title's production origin. 50 = baseline for its country. Higher = more representation than typical.
LGBTQ+
0
LGBTQ+ representation score based on character centrality, cast percentage, lead representation, and source fidelity. 0 = no representation, 100 = central to the story.
Score version: v1Data confidence: 45%How are scores calculated?

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