Made first for young men 1
Upin & Ipin's audience scores lean most toward young men at 100 of 100 1. Its overall reach is rated targeted — targeted reach aimed at a specific demographic segment 2. On content balance it reads entertainment-first at 0 of 100, weighting storytelling over explicit messaging 3.
- 1Audience scoreyoung men 100 of 100 is the top quadrant.WhatSphere audience model, score_version 1
- 2ReachAudience breadth rated targeted.WhatSphere audience model, score_version 1
- 3Content balanceContent balance entertainment-first at 0 of 100.WhatSphere content-balance model, score_version 1
WhatSphere presents the sourced record; it does not cast the judgement. Every statement above is drawn from a stored, sourced row — shown beside it — and nothing is asserted beyond what those receipts support.
Synopsis
“Upin & Ipin” is a 3D animated series produced by Les’ Copaque Production Sdn. Bhd. and is currently one of the most popular animated series in Malaysia receiving excellent reviews and steadfastly averaging around 800, 000 viewers per episode. The series is actually a spin-off of the company’s debut feature film “Geng: Pengembaraan Bermula”. The series centres on a pair of 5-year-old twin boys, the titular Upin and Ipin, who tell stories of their everyday lives through fun and amusing actions with their friends while also learning new things during their day to day activities. Like every other children, Upin and Ipin are very mischievous and often find themselves getting into trouble, most of the time with their teenage sister Ros.
Age: 13 — strongly youth-oriented
Quadrant Scores
Audience Representation
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Advocacy Over Time in Animation
The average advocacy score of Animation titles by release year, with this title marked. Higher is more advocacy-driven.
| Year | Average advocacy | Titles |
|---|---|---|
| 1951 | 0 | 2 |
| 1952 | 0 | 2 |
| 1957 | 0 | 2 |
| 1967 | 0 | 2 |
| 1970 | 4 | 2 |
| 1977 | 0 | 3 |
| 1978 | 0 | 3 |
| 1979 | 0 | 2 |
| 1981 | 0 | 2 |
| 1982 | 0 | 2 |
| 1983 | 1 | 4 |
| 1984 | 0 | 2 |
| 1985 | 0 | 2 |
| 1986 | 0 | 12 |
| 1987 | 0 | 4 |
| 1988 | 2 | 7 |
| 1989 | 4 | 4 |
| 1990 | 0 | 3 |
| 1991 | 0 | 6 |
| 1992 | 3 | 3 |
| 1993 | 0 | 5 |
| 1994 | 1 | 3 |
| 1995 | 1 | 5 |
| 1996 | 3 | 4 |
| 1997 | 3 | 8 |
| 1998 | 0 | 3 |
| 1999 | 2 | 13 |
| 2000 | 2 | 8 |
| 2001 | 2 | 9 |
| 2002 | 1 | 8 |
| 2003 | 1 | 8 |
| 2004 | 2 | 12 |
| 2005 | 2 | 9 |
| 2006 | 0 | 13 |
| 2007 | 0 | 11 |
| 2008 | 2 | 8 |
| 2009 | 2 | 5 |
| 2010 | 2 | 6 |
| 2011 | 0 | 4 |
| 2012 | 1 | 3 |
| 2013 | 3 | 11 |
| 2014 | 5 | 6 |
| 2015 | 4 | 4 |
| 2016 | 4 | 6 |
| 2017 | 2 | 6 |
| 2018 | 5 | 7 |
| 2019 | 6 | 9 |
| 2020 | 4 | 8 |
| 2021 | 6 | 9 |
| 2022 | 10 | 11 |
| 2023 | 22 | 8 |
| 2024 | 7 | 10 |
| 2025 | 5 | 13 |
| 2026 | 0 | 5 |
| This title (2007) | 0 | 1 |
● This title (2007): advocacy 0 · explore Animation →
Cast & Crew
Made for the Same Audience
Titles with the closest audience-sphere profile — not just the same genre.
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