Made first for young women 1
The Blue Bird's audience scores lean most toward young women at 100 of 100 1. Its overall reach is rated targeted — targeted reach aimed at a specific demographic segment 2. On content balance it reads entertainment-first at 0 of 100, weighting storytelling over explicit messaging 3.
- 1Audience scoreyoung women 100 of 100 is the top quadrant.WhatSphere audience model, score_version 1
- 2ReachAudience breadth rated targeted.WhatSphere audience model, score_version 1
- 3Content balanceContent balance entertainment-first at 0 of 100.WhatSphere content-balance model, score_version 1
WhatSphere presents the sourced record; it does not cast the judgement. Every statement above is drawn from a stored, sourced row — shown beside it — and nothing is asserted beyond what those receipts support.
Synopsis
Peasant children Mytyl and Tyltyl are led on a magical quest for the fabulous Blue Bird of Happiness by the fairy Berylune. On their journey, they're accompanied by the anthropomorphized presences of a Dog, a Cat, Light, Fire, and Bread, among other entities.
Age: 16 — strongly youth-oriented
Quadrant Scores
Audience Representation
Where to Watch (US)
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Advocacy Over Time in Family
The average advocacy score of Family titles by release year, with this title marked. Higher is more advocacy-driven.
| Year | Average advocacy | Titles |
|---|---|---|
| 1940 | 0 | 2 |
| 1944 | 0 | 2 |
| 1951 | 0 | 2 |
| 1959 | 0 | 2 |
| 1965 | 0 | 2 |
| 1969 | 0 | 2 |
| 1973 | 0 | 3 |
| 1974 | 0 | 2 |
| 1975 | 0 | 2 |
| 1977 | 0 | 3 |
| 1981 | 0 | 2 |
| 1982 | 0 | 3 |
| 1983 | 1 | 5 |
| 1984 | 3 | 2 |
| 1985 | 0 | 3 |
| 1986 | 0 | 8 |
| 1987 | 0 | 5 |
| 1988 | 1 | 5 |
| 1989 | 2 | 8 |
| 1990 | 0 | 8 |
| 1991 | 1 | 5 |
| 1992 | 1 | 6 |
| 1993 | 0 | 9 |
| 1994 | 1 | 8 |
| 1995 | 2 | 4 |
| 1996 | 2 | 5 |
| 1997 | 0 | 7 |
| 1998 | 0 | 4 |
| 1999 | 0 | 10 |
| 2000 | 0 | 5 |
| 2001 | 2 | 10 |
| 2002 | 1 | 10 |
| 2003 | 1 | 12 |
| 2004 | 0 | 8 |
| 2005 | 1 | 13 |
| 2006 | 1 | 15 |
| 2007 | 0 | 14 |
| 2008 | 2 | 9 |
| 2009 | 2 | 5 |
| 2010 | 4 | 4 |
| 2011 | 3 | 4 |
| 2013 | 6 | 4 |
| 2015 | 4 | 2 |
| 2016 | 8 | 4 |
| 2017 | 12 | 5 |
| 2019 | 5 | 7 |
| 2020 | 5 | 8 |
| 2021 | 5 | 6 |
| 2022 | 12 | 6 |
| 2023 | 19 | 8 |
| 2024 | 5 | 11 |
| 2025 | 1 | 11 |
| 2026 | 0 | 5 |
| This title (1940) | 0 | 1 |
● This title (1940): advocacy 0 · explore Family →
Cast & Crew
Walter Lang (director) · Arthur C. Miller (director)
Made for the Same Audience
Titles with the closest audience-sphere profile — not just the same genre.
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