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Encanto

Encanto

2021 · Movie · PG · 102 min

AnimationComedyFamilyFantasy

The tale of an extraordinary family, the Madrigals, who live hidden in the mountains of Colombia, in a magical house, in a vibrant town, in a wondrous, charmed place called an Encanto. The magic of the Encanto has blessed every child in the family—every child except one, Mirabel. But when she discovers that the magic surrounding the Encanto is in danger, Mirabel decides that she, the only ordinary Madrigal, might just be her exceptional family's last hope.

IMDBTMDB
The Verdict
◎
Audience
Made primarily for young women (100).
◈
Reach
Has targeted appeal — designed for a specific demographic segment.
◇
Advocacy
Entertainment (12/100) — content choices prioritize storytelling over messaging.
◉
Representation
notably high hispanic (99) representation, with lower black (26) and white (1) representation.
Young MaleYoung FemaleMature MaleMature Female
Demographic Position
Gender: 68 — leans female
Age: 18 — strongly youth-oriented
0 = Male / Youth100 = Female / Mature
Primary: Young Women
targeted

Quadrant Scores

Young Men
65
How strongly this title appeals to males 18–34. Based on genre, cast, action/violence levels, pacing, and marketing signals. Higher = stronger appeal.
Young Women
100
How strongly this title appeals to females 18–34. Based on genre, romance centrality, cast composition, lead demographics, and tone. Higher = stronger appeal.
Older Men
0
How strongly this title appeals to males 35+. Based on theme maturity, pacing, complexity, genre, and production style. Higher = stronger appeal.
Older Women
35
How strongly this title appeals to females 35+. Based on drama elements, character complexity, genre, cast, and emotional themes. Higher = stronger appeal.
Advocacy12
Entertainment

Audience Representation

White
1
Measures deviation from the expected White representation based on this title's production origin. 50 = baseline for its country. Higher = more representation than typical.
Black
26
Measures deviation from the expected Black representation based on this title's production origin. 50 = baseline for its country. Higher = more representation than typical.
Hispanic
99
Measures deviation from the expected Hispanic representation based on this title's production origin. 50 = baseline for its country. Higher = more representation than typical.
Asian
38
Measures deviation from the expected Asian representation based on this title's production origin. 50 = baseline for its country. Higher = more representation than typical.
South Asian
46
Measures deviation from the expected South Asian representation based on this title's production origin. 50 = baseline for its country. Higher = more representation than typical.
Middle Eastern
48
Measures deviation from the expected Middle Eastern representation based on this title's production origin. 50 = baseline for its country. Higher = more representation than typical.
Indigenous
48
Measures deviation from the expected Indigenous representation based on this title's production origin. 50 = baseline for its country. Higher = more representation than typical.
Mixed
42
Measures deviation from the expected Mixed representation based on this title's production origin. 50 = baseline for its country. Higher = more representation than typical.
Other
48
Measures deviation from the expected Other representation based on this title's production origin. 50 = baseline for its country. Higher = more representation than typical.
LGBTQ+
0
LGBTQ+ representation score based on character centrality, cast percentage, lead representation, and source fidelity. 0 = no representation, 100 = central to the story.
Score version: v1Data confidence: 100%How are scores calculated?