Research evidenceResearch evidence — scores and sourced research

Scored entertainment-first on WhatSphere's content-balance model 4

Its director stated on the record that "with Coco, we tried to take a step forward toward a world where all children can grow up seeing characters in movies that look and talk and live like they do,…" 1. Chapultepec Group is documented as involved through consulting 2. Its narrative-universality assessment registers 8 of 10 3. Taken together, the content-balance model places it entertainment-first at 11 of 100 4. Relative to the expected cast make-up for its production origin, on-screen representation registers above the baseline for Hispanic and below it for White and Black 5.

The receipts — every claim above is sourced
  1. 1
    Creator statementdirector: "With Coco, we tried to take a step forward toward a world where all children can grow up seeing characters in movies that look and talk and live like they do. Marginalized people deserve to feel like…"ABC7 News / Oscar acceptance speech 2018 source ↗
  2. 2
    Advocacy orgChapultepec Group involved via consulting; evidence type confirmed_reporting.Chapultepec Group (dei consultancy) source ↗
  3. 3
    Narrative universalityNarrative universality 8 of 10; identity centrality incidental.WhatSphere content assessment. Narrative universality 8/10 -> advocacy signal 22
  4. 4
    Content balanceAdvocacy 11 of 100, tier entertainment-first.WhatSphere content-balance model, score_version 1. Swaps: 0 race, 0 gender, 0 critical -> 0
  5. 5
    RepresentationRepresentation vs production-origin baseline: Hispanic 100, White 1, Black 26.WhatSphere representation model, score_version 1

WhatSphere presents the sourced record; it does not cast the judgement. Every statement above is drawn from a stored, sourced row — shown beside it — and nothing is asserted beyond what those receipts support.

Data updated March 1, 2026Scored, pending verification.Think a score is wrong? Submit a correction.
Primary audienceYoung MenYoung Men94
Young MaleYoung FemaleMature MaleMature Female
Primary audienceYoung Men
Targeted

Quadrant Scores

Young Men
94
Young Women
46
Older Men
54
Older Women
6
Loading factors...

Audience Representation

White
1
Black
26
Hispanic
100
Asian
38
South Asian
46
Middle Eastern
48
Indigenous
48
Mixed
42
Other
48
LGBTQ+
0

Faithfulness

Faithfulness not applicable

Faithfulness is scored only for adaptations.

Why this is blank

An original has no source text to compare. The score is left blank rather than shown as zero.

Advocacy

Advocacy11
Entertainment

Where to Watch (US)

Stream
Disney PlusDisney PlusfuboTVfuboTV
Rent
Amazon VideoAmazon VideoApple TV StoreApple TV StoreGoogle Play MoviesGoogle Play MoviesYouTubeYouTubeFandango At HomeFandango At Home
Buy
Amazon VideoAmazon VideoApple TV StoreApple TV StoreGoogle Play MoviesGoogle Play MoviesYouTubeYouTubeFandango At HomeFandango At Home

View streaming options ↗

Synopsis

Despite his family's baffling generations-old ban on music, Miguel dreams of becoming an accomplished musician like his idol, Ernesto de la Cruz. Desperate to prove his talent, Miguel finds himself in the stunning and colorful Land of the Dead.

Score version: v1Data confidence: 100%How are scores calculated?

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Lineage and popularity

No lineage or popularity yet

This title has no Wikidata match, source work, or Steam player snapshot. A missing snapshot is not zero.

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Advocacy Over Time in Animation

The average advocacy score of Animation titles by release year, with this title marked. Higher is more advocacy-driven.

25507519512026
Average advocacy score of Animation titles by release year
YearAverage advocacyTitles
195102
195202
195732
196702
197042
197703
197823
197902
198102
198222
198314
198412
198532
1986012
198724
198837
198964
199013
199106
199233
199325
199453
199535
199634
199748
199813
1999413
200028
200149
200228
200328
2004412
200539
2006113
2007111
200838
200945
201036
201114
201223
2013511
201476
201564
201676
201746
2018117
201989
202068
2021119
20221411
2023258
20241211
2025414
202609
This title (2017)111

● This title (2017): advocacy 11 · explore Animation →

Cast & Crew

Lee Unkrich (director) · Matt Aspbury (director)