Research evidenceResearch evidence — scores and sourced research

Scored entertainment-first on WhatSphere's content-balance model 3

Its director stated on the record that "with Coco, we tried to take a step forward toward a world where all children can grow up seeing characters in movies that look and talk and live like they do,…" 1. Chapultepec Group is documented as involved through consulting 2. Taken together, the content-balance model places it entertainment-first at 6 of 100 3. Relative to the expected cast make-up for its production origin, on-screen representation registers above the baseline for Hispanic and below it for White and Black 4.

The receipts — every claim above is sourced
  1. 1
    Creator statementdirector: "With Coco, we tried to take a step forward toward a world where all children can grow up seeing characters in movies that look and talk and live like they do. Marginalized people deserve to feel like…"ABC7 News / Oscar acceptance speech 2018 source ↗
  2. 2
    Advocacy orgChapultepec Group involved via consulting; evidence type confirmed_reporting.Chapultepec Group (dei consultancy) source ↗
  3. 3
    Content balanceAdvocacy 6 of 100, tier entertainment-first.WhatSphere content-balance model, score_version 1. Swaps: 0 race, 0 gender, 0 critical -> 0
  4. 4
    RepresentationRepresentation vs production-origin baseline: Hispanic 99, White 1, Black 26.WhatSphere representation model, score_version 1

WhatSphere presents the sourced record; it does not cast the judgement. Every statement above is drawn from a stored, sourced row — shown beside it — and nothing is asserted beyond what those receipts support.

Data updated March 1, 2026Scored, pending verification.Think a score is wrong? Submit a correction.

Synopsis

Despite his family's baffling generations-old ban on music, Miguel dreams of becoming an accomplished musician like his idol, Ernesto de la Cruz. Desperate to prove his talent, Miguel finds himself in the stunning and colorful Land of the Dead.

Young MaleYoung FemaleMature MaleMature Female
Primary audienceYoung Men
Targeted

Quadrant Scores

Young Men
94
Young Women
46
Older Men
54
Older Women
6
Advocacy6
Entertainment

Audience Representation

White
1
Black
26
Hispanic
99
Asian
38
South Asian
46
Middle Eastern
48
Indigenous
48
Mixed
42
Other
48
LGBTQ+
0

Where to Watch (US)

Stream
Disney PlusDisney PlusfuboTVfuboTV
Rent
Amazon VideoAmazon VideoApple TV StoreApple TV StoreGoogle Play MoviesGoogle Play MoviesYouTubeYouTubeFandango At HomeFandango At Home
Buy
Amazon VideoAmazon VideoApple TV StoreApple TV StoreGoogle Play MoviesGoogle Play MoviesYouTubeYouTubeFandango At HomeFandango At Home

View streaming options ↗

Score version: v1Data confidence: 100%How are scores calculated?

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Advocacy Over Time in Animation

The average advocacy score of Animation titles by release year, with this title marked. Higher is more advocacy-driven.

25507519512026
Average advocacy score of Animation titles by release year
YearAverage advocacyTitles
195102
195202
195702
196702
197042
197703
197803
197902
198102
198202
198314
198402
198502
1986012
198704
198827
198944
199003
199106
199233
199305
199413
199515
199634
199738
199803
1999213
200028
200129
200218
200318
2004212
200529
2006013
2007011
200828
200925
201026
201104
201213
2013311
201456
201544
201646
201726
201857
201969
202048
202169
20221011
2023228
2024710
2025513
202605
This title (2017)61

This title (2017): advocacy 6 · explore Animation

Cast & Crew

Lee Unkrich (director) · Matt Aspbury (director)