Made first for young men 1
The Borrowers's audience scores lean most toward young men at 98 of 100 1. Its overall reach is rated targeted — targeted reach aimed at a specific demographic segment 2. On content balance it reads entertainment-first at 0 of 100, weighting storytelling over explicit messaging 3.
- 1Audience scoreyoung men 98 of 100 is the top quadrant.WhatSphere audience model, score_version 1
- 2ReachAudience breadth rated targeted.WhatSphere audience model, score_version 1
- 3Content balanceContent balance entertainment-first at 0 of 100.WhatSphere content-balance model, score_version 1
WhatSphere presents the sourced record; it does not cast the judgement. Every statement above is drawn from a stored, sourced row — shown beside it — and nothing is asserted beyond what those receipts support.
Synopsis
Family adventure based on Mary Norton's classic children's books about a race of tiny people who live under the floorboards, resourcefully surviving by borrowing bits and pieces from the large residents who dwell above. After being discovered by 'human beans', borrower Arrietty and her parents are forced to leave their home while attempting to evade the clutches of obsessive scientist Professor Mildeye.
Age: 14 — strongly youth-oriented
Quadrant Scores
Audience Representation
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Advocacy Over Time in Family
The average advocacy score of Family titles by release year, with this title marked. Higher is more advocacy-driven.
| Year | Average advocacy | Titles |
|---|---|---|
| 1940 | 0 | 2 |
| 1944 | 0 | 2 |
| 1951 | 0 | 2 |
| 1959 | 0 | 2 |
| 1965 | 0 | 2 |
| 1969 | 0 | 2 |
| 1973 | 0 | 3 |
| 1974 | 0 | 2 |
| 1975 | 0 | 2 |
| 1977 | 0 | 3 |
| 1981 | 0 | 2 |
| 1982 | 0 | 3 |
| 1983 | 1 | 5 |
| 1984 | 3 | 2 |
| 1985 | 0 | 3 |
| 1986 | 0 | 8 |
| 1987 | 0 | 5 |
| 1988 | 1 | 5 |
| 1989 | 2 | 8 |
| 1990 | 0 | 8 |
| 1991 | 1 | 5 |
| 1992 | 1 | 6 |
| 1993 | 0 | 9 |
| 1994 | 1 | 8 |
| 1995 | 2 | 4 |
| 1996 | 3 | 5 |
| 1997 | 0 | 7 |
| 1998 | 0 | 4 |
| 1999 | 1 | 10 |
| 2000 | 1 | 5 |
| 2001 | 2 | 10 |
| 2002 | 1 | 10 |
| 2003 | 1 | 12 |
| 2004 | 0 | 8 |
| 2005 | 1 | 13 |
| 2006 | 1 | 15 |
| 2007 | 0 | 14 |
| 2008 | 2 | 9 |
| 2009 | 2 | 5 |
| 2010 | 4 | 4 |
| 2011 | 3 | 4 |
| 2013 | 6 | 4 |
| 2015 | 4 | 2 |
| 2016 | 8 | 4 |
| 2017 | 12 | 5 |
| 2019 | 14 | 7 |
| 2020 | 5 | 8 |
| 2021 | 5 | 6 |
| 2022 | 16 | 6 |
| 2023 | 25 | 9 |
| 2024 | 5 | 12 |
| 2025 | 6 | 11 |
| 2026 | 0 | 6 |
| This title (2011) | 0 | 1 |
● This title (2011): advocacy 0 · explore Family →
Cast & Crew
Tom Harper (director) · Christopher Ross (director)
Made for the Same Audience
Titles with the closest audience-sphere profile — not just the same genre.
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