Who is this made for?

Black Phone 2 (2025) is a horror movie whose audience scores lean most toward young men at 76 out of 100, a clearer skew than its appeal to the other three quadrants. Its overall reach is rated targeted, meaning it is aimed at a specific demographic segment. Measured against a balanced 50-point baseline, it sits 17 points toward men on the gender axis and 8 points toward younger viewers on the age axis. Relative to the expected cast make-up for its production origin, on-screen representation registers above the baseline for White and below it for Black. Its content balance scores as entertainment-first at 0 out of 100, indicating its content choices weight storytelling over explicit messaging. All figures reflect WhatSphere's data-driven audience model rather than a critical opinion of the title.

Audience
Made primarily for young men (76).
Reach
Has targeted appeal — designed for a specific demographic segment.
Advocacy
Entertainment (0/100) — content choices prioritize storytelling over messaging.
Representation
notably high white (69) representation, with lower black (26) representation.
Verified July 14, 2026Scores accuracy-checked against current data.Think a score is wrong? Submit a correction.

Synopsis

Four years after defeating The Grabber, Finney Blake is struggling with life after captivity. When his younger sister Gwen begins receiving calls in her dreams from the Black Phone and seeing disturbing visions of three boys being stalked at a winter camp, the siblings become determined to solve the mystery and confront a killer who has grown more powerful in death and more significant to them than either could imagine.

Young MaleYoung FemaleMature MaleMature Female
Primary audienceYoung Men
Targeted

Quadrant Scores

Young Men
76
Young Women
41
Older Men
59
Older Women
24
Advocacy0
Entertainment

Audience Representation

White
69
Black
26
Hispanic
46
Asian
38
South Asian
46
Middle Eastern
48
Indigenous
48
Mixed
42
Other
48
LGBTQ+
0
Score version: v1Data confidence: 100%How are scores calculated?

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Advocacy Over Time in Horror

The average advocacy score of Horror titles by release year, with this title marked. Higher is more advocacy-driven.

25507519322026
Average advocacy score of Horror titles by release year
YearAverage advocacyTitles
193202
196302
197062
197214
197313
197522
197602
197722
197805
197974
198023
198114
198204
198402
198502
198703
198822
199002
199202
199503
199602
199716
199802
199905
200015
200109
200218
200335
2004010
200508
200619
200707
200815
201043
201633
201782
201862
201923
2020153
2022710
202355
202479
202509
202602
This title (2025)01

This title (2025): advocacy 0 · explore Horror

Cast & Crew

Stefanie Ferreira (director) · Robert Pomposo (director)