Who is this made for?

28 Years Later (2025) is a horror movie whose audience scores lean most toward young men at 96 out of 100, with comparable appeal to older men (90). Its overall reach is rated targeted, meaning it is aimed at a specific demographic segment. Measured against a balanced 50-point baseline, it sits 43 points toward men on the gender axis and near the midpoint on the age axis. Relative to the expected cast make-up for its production origin, on-screen representation registers below the baseline for White. Its content balance scores as entertainment-first at 0 out of 100, indicating its content choices weight storytelling over explicit messaging. All figures reflect WhatSphere's data-driven audience model rather than a critical opinion of the title.

Audience
Made primarily for young men (96), with strong secondary appeal to older men (90).
Reach
Has targeted appeal — designed for a specific demographic segment.
Advocacy
Entertainment (0/100) — content choices prioritize storytelling over messaging.
Verified July 14, 2026Scores accuracy-checked against current data.Think a score is wrong? Submit a correction.

Synopsis

Twenty-eight years after the Rage virus outbreak, a heavily-defended island survives connected to the mainland by a single causeway. When one of the group leaves the island into the dark heart of the mainland, he discovers secrets, wonders, and horrors that have mutated not only the infected but other survivors as well.

Young MaleYoung FemaleMature MaleMature Female
Primary audienceYoung Men
Targeted

Quadrant Scores

Young Men
96
Young Women
10
Older Men
90
Older Women
4
Advocacy0
Entertainment

Audience Representation

White
35
Black
46
Hispanic
46
Asian
40
South Asian
36
Middle Eastern
46
Indigenous
50
Mixed
50
Other
48
LGBTQ+
0
Score version: v1Data confidence: 100%How are scores calculated?

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Advocacy Over Time in Horror

The average advocacy score of Horror titles by release year, with this title marked. Higher is more advocacy-driven.

25507519322026
Average advocacy score of Horror titles by release year
YearAverage advocacyTitles
193202
196302
197062
197214
197313
197522
197602
197722
197805
197974
198023
198114
198204
198402
198502
198703
198822
199002
199202
199503
199602
199716
199802
199905
200015
200109
200218
200335
2004010
200508
200619
200707
200815
201043
201633
201782
201862
201923
2020153
2022710
202355
202479
202509
202606
This title (2025)01

This title (2025): advocacy 0 · explore Horror

Cast & Crew

Stefan Ciupek (director) · Paul Ghirardani (director)