Audience evidenceThe verdict — who this is for, by the receipts

Made first for older men 1

The Shining's audience scores lean most toward older men at 79 of 100, with comparable appeal to young men 1. Its overall reach is rated targeted — targeted reach aimed at a specific demographic segment 2. Relative to the expected cast make-up for its production origin, on-screen representation registers above the baseline for White 3. On content balance it reads entertainment-first at 3 of 100, weighting storytelling over explicit messaging 4.

The receipts — every claim above is sourced
  1. 1
    Audience scoreolder men 79 of 100 is the top quadrant, with young men 76 close behind.WhatSphere audience model, score_version 1
  2. 2
    ReachAudience breadth rated targeted.WhatSphere audience model, score_version 1
  3. 3
    RepresentationRepresentation vs production-origin baseline: White 82.WhatSphere representation model, score_version 1
  4. 4
    Content balanceContent balance entertainment-first at 3 of 100.WhatSphere content-balance model, score_version 1

WhatSphere presents the sourced record; it does not cast the judgement. Every statement above is drawn from a stored, sourced row — shown beside it — and nothing is asserted beyond what those receipts support.

Data updated March 12, 2026Scored, pending verification.Think a score is wrong? Submit a correction.

Synopsis

Jack Torrance accepts a caretaker job at the Overlook Hotel, where he, along with his wife Wendy and their son Danny, must live isolated from the rest of the world for the winter. But they aren't prepared for the madness that lurks within.

Young MaleYoung FemaleMature MaleMature Female
Primary audienceOlder Men
Targeted

Quadrant Scores

Young Men
76
Young Women
21
Older Men
79
Older Women
24
Advocacy3
Entertainment

Audience Representation

White
82
Black
48
Hispanic
46
Asian
40
South Asian
36
Middle Eastern
46
Indigenous
50
Mixed
44
Other
48
LGBTQ+
0

Where to Watch (US)

Rent
Amazon VideoAmazon VideoApple TV StoreApple TV StoreGoogle Play MoviesGoogle Play MoviesYouTubeYouTubeFandango At HomeFandango At HomePlexPlex
Buy
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Score version: v1Data confidence: 100%How are scores calculated?

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Advocacy Over Time in Horror

The average advocacy score of Horror titles by release year, with this title marked. Higher is more advocacy-driven.

25507519322026
Average advocacy score of Horror titles by release year
YearAverage advocacyTitles
193202
196302
197062
197214
197313
197522
197602
197722
197805
197974
198023
198114
198204
198402
198502
198703
198822
199002
199202
199503
199602
199716
199802
199905
200015
200109
200218
200335
2004010
200508
200619
200707
200815
201043
201633
201782
201862
201923
2020153
2022710
202355
202479
202509
202606
This title (1980)31

This title (1980): advocacy 3 · explore Horror

Cast & Crew

Brian W. Cook (director) · Michael Stevenson (director)