Who is this made for?

The Legend of Hei 2 (2025) is an animation movie whose audience scores lean most toward young men at 100 out of 100, a clearer skew than its appeal to the other three quadrants. Its overall reach is rated targeted, meaning it is aimed at a specific demographic segment. Measured against a balanced 50-point baseline, it sits 32 points toward men on the gender axis and 18 points toward younger viewers on the age axis. On-screen representation tracks close to the expected baseline for its production origin across the groups measured. Its content balance scores as entertainment-first at 4 out of 100, indicating its content choices weight storytelling over explicit messaging. All figures reflect WhatSphere's data-driven audience model rather than a critical opinion of the title.

Audience
Made primarily for young men (100).
Reach
Has targeted appeal — designed for a specific demographic segment.
Advocacy
Entertainment (4/100) — content choices prioritize storytelling over messaging.
Verified July 28, 2026Scores accuracy-checked against current data.Think a score is wrong? Submit a correction.

Synopsis

When an attack shatters the fragile peace between the spirit world and humanity, Hei teams up with Luye, the last disciple of his Shifu Wuxian, to expose a conspiracy that threatens both realms - and the bond they've sworn to protect.

Young MaleYoung FemaleMature MaleMature Female
Primary audienceYoung Men
Targeted

Quadrant Scores

Young Men
100
Young Women
36
Older Men
64
Older Women
0
Advocacy4
Entertainment

Audience Representation

White
46
Black
50
Hispanic
50
Asian
40
South Asian
50
Middle Eastern
50
Indigenous
50
Mixed
42
Other
48
LGBTQ+
0
Score version: v1Data confidence: 75%How are scores calculated?

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Advocacy Over Time in Animation

The average advocacy score of Animation titles by release year, with this title marked. Higher is more advocacy-driven.

25507519512026
Average advocacy score of Animation titles by release year
YearAverage advocacyTitles
195102
195202
195702
196702
197042
197703
197803
197902
198102
198202
198314
198402
198502
1986012
198704
198827
198944
199003
199106
199233
199305
199413
199515
199634
199738
199803
1999213
200028
200129
200218
200318
2004212
200529
2006013
2007011
200828
200925
201026
201104
201213
2013311
201456
201544
201646
201726
201857
201969
202048
202169
20221011
2023228
2024710
2025513
202605
This title (2025)41

This title (2025): advocacy 4 · explore Animation

Cast & Crew

Gu Jie (director) · Zhishuang Feng (director)