Who is this made for?

How to Train Your Dragon (2025) is a fantasy movie whose audience scores lean most toward young men at 73 out of 100, with comparable appeal to young women (64). Its overall reach is rated targeted, meaning it is aimed at a specific demographic segment. Measured against a balanced 50-point baseline, it sits 4 points toward men on the gender axis and 18 points toward younger viewers on the age axis. Relative to the expected cast make-up for its production origin, on-screen representation registers above the baseline for mixed-heritage and below it for White and Hispanic. Its content balance scores as entertainment-first at 0 out of 100, indicating its content choices weight storytelling over explicit messaging. All figures reflect WhatSphere's data-driven audience model rather than a critical opinion of the title.

Audience
Made primarily for young men (73), with strong secondary appeal to young women (64).
Reach
Has targeted appeal — designed for a specific demographic segment.
Advocacy
Entertainment (0/100) — content choices prioritize storytelling over messaging.
Representation
notably high mixed (85) representation, with lower black (31) and hispanic (28) and white (26) representation.
Verified June 29, 2026Scores accuracy-checked against current data.Think a score is wrong? Submit a correction.

Synopsis

On the rugged isle of Berk, where Vikings and dragons have been bitter enemies for generations, Hiccup stands apart, defying centuries of tradition when he befriends Toothless, a feared Night Fury dragon. Their unlikely bond reveals the true nature of dragons, challenging the very foundations of Viking society.

Young MaleYoung FemaleMature MaleMature Female
Primary audienceYoung Men
Targeted

Quadrant Scores

Young Men
73
Young Women
64
Older Men
36
Older Women
27
Advocacy0
Entertainment

Audience Representation

White
26
Black
31
Hispanic
28
Asian
38
South Asian
46
Middle Eastern
48
Indigenous
54
Mixed
85
Other
48
LGBTQ+
0
Score version: v1Data confidence: 100%How are scores calculated?

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Advocacy Over Time in Fantasy

The average advocacy score of Fantasy titles by release year, with this title marked. Higher is more advocacy-driven.

25507519402026
Average advocacy score of Fantasy titles by release year
YearAverage advocacyTitles
194002
197002
197702
197802
198202
198416
198502
198603
198705
198815
198932
199005
199114
199234
199303
199425
199504
199602
199723
199826
199916
200004
200149
200222
200317
200456
200507
200618
200708
200847
200924
201053
201134
201375
201422
2016106
201786
201863
2019911
202073
202168
20221315
20232010
202456
2025010
2026173
This title (2025)01

This title (2025): advocacy 0 · explore Fantasy

Cast & Crew

Bill Pope (director) · Andrew Munro (director) · Aaron Gordon (director) · Kerry-Ellen Maxwell (director) · Lucy Bevan (director)