Richard Hanney has a rude awakening when a glamorous female spy falls into his bed - with a knife in her back. Having a bit of trouble explaining it all to Scotland Yard, he heads for the hills of Scotland to try to clear his name by locating the spy ring known as The 39 Steps.
Made primarily for older men (70), with strong secondary appeal to young men (68).
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Reach
Has targeted appeal — designed for a specific demographic segment.
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Advocacy
Entertainment (0/100) — content choices prioritize storytelling over messaging.
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Representation
notably high white (88) representation.
Demographic Position
Gender: 31 — leans male Age: 51 — age-balanced
0 = Male / Youth100 = Female / Mature
Primary audienceOlder Men
targeted
Quadrant Scores
Young Men
68
How strongly this title appeals to males 18–34. Based on genre, cast, action/violence levels, pacing, and marketing signals. Higher = stronger appeal.
Young Women
30
How strongly this title appeals to females 18–34. Based on genre, romance centrality, cast composition, lead demographics, and tone. Higher = stronger appeal.
Older Men
70
How strongly this title appeals to males 35+. Based on theme maturity, pacing, complexity, genre, and production style. Higher = stronger appeal.
Older Women
32
How strongly this title appeals to females 35+. Based on drama elements, character complexity, genre, cast, and emotional themes. Higher = stronger appeal.
Advocacy0
Entertainment
Audience Representation
White
88
Measures deviation from the expected White representation based on this title's production origin. 50 = baseline for its country. Higher = more representation than typical.
Black
40
Measures deviation from the expected Black representation based on this title's production origin. 50 = baseline for its country. Higher = more representation than typical.
Hispanic
46
Measures deviation from the expected Hispanic representation based on this title's production origin. 50 = baseline for its country. Higher = more representation than typical.
Asian
40
Measures deviation from the expected Asian representation based on this title's production origin. 50 = baseline for its country. Higher = more representation than typical.
South Asian
36
Measures deviation from the expected South Asian representation based on this title's production origin. 50 = baseline for its country. Higher = more representation than typical.
Middle Eastern
46
Measures deviation from the expected Middle Eastern representation based on this title's production origin. 50 = baseline for its country. Higher = more representation than typical.
Indigenous
50
Measures deviation from the expected Indigenous representation based on this title's production origin. 50 = baseline for its country. Higher = more representation than typical.
Mixed
44
Measures deviation from the expected Mixed representation based on this title's production origin. 50 = baseline for its country. Higher = more representation than typical.
Other
48
Measures deviation from the expected Other representation based on this title's production origin. 50 = baseline for its country. Higher = more representation than typical.
LGBTQ+
0
LGBTQ+ representation score based on character centrality, cast percentage, lead representation, and source fidelity. 0 = no representation, 100 = central to the story.
Where to Watch (US)
Stream
Amazon Prime VideoHBO MaxHBO Max Amazon ChannelCriterion ChannelPhiloAmazon Prime Video with AdsShout! Factory Amazon Channel