Made first for young men 1
The Big One's audience scores lean most toward young men at 71 of 100, with comparable appeal to older men 1. Its overall reach is rated targeted — targeted reach aimed at a specific demographic segment 2. On content balance it reads entertainment-first at 0 of 100, weighting storytelling over explicit messaging 3.
- 1Audience scoreyoung men 71 of 100 is the top quadrant, with older men 71 close behind.WhatSphere audience model, score_version 1
- 2ReachAudience breadth rated targeted.WhatSphere audience model, score_version 1
- 3Content balanceContent balance entertainment-first at 0 of 100.WhatSphere content-balance model, score_version 1
WhatSphere presents the sourced record; it does not cast the judgement. Every statement above is drawn from a stored, sourced row — shown beside it — and nothing is asserted beyond what those receipts support.
Synopsis
The Big One is an investigative documentary from director Michael Moore who goes around the country asking why big American corporations produce their product abroad where labor is cheaper while so many Americans are unemployed, losing their jobs, and would happily be hired by such companies as Nike.
Age: 50 — age-balanced
Quadrant Scores
Audience Representation
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Advocacy Over Time in Documentary
The average advocacy score of Documentary titles by release year, with this title marked. Higher is more advocacy-driven.
| Year | Average advocacy | Titles |
|---|---|---|
| 1905 | 0 | 5 |
| 1938 | 2 | 2 |
| 1967 | 0 | 2 |
| 1968 | 4 | 2 |
| 1970 | 0 | 3 |
| 1971 | 0 | 2 |
| 1974 | 0 | 3 |
| 1975 | 5 | 3 |
| 1985 | 0 | 2 |
| 1989 | 0 | 3 |
| 1990 | 0 | 2 |
| 1992 | 0 | 3 |
| 1994 | 0 | 3 |
| 1996 | 0 | 4 |
| 1997 | 0 | 5 |
| 1999 | 0 | 7 |
| 2001 | 1 | 3 |
| 2002 | 1 | 11 |
| 2003 | 1 | 15 |
| 2004 | 0 | 9 |
| 2005 | 1 | 11 |
| 2006 | 0 | 20 |
| 2007 | 0 | 9 |
| 2008 | 1 | 13 |
| 2009 | 0 | 5 |
| 2010 | 0 | 2 |
| 2011 | 0 | 9 |
| 2012 | 0 | 3 |
| 2013 | 0 | 8 |
| 2014 | 0 | 5 |
| 2015 | 0 | 3 |
| 2018 | 1 | 12 |
| 2019 | 0 | 7 |
| 2020 | 1 | 17 |
| 2021 | 1 | 6 |
| 2022 | 5 | 2 |
| This title (1997) | 0 | 1 |
● This title (1997): advocacy 0 · explore Documentary →
Cast & Crew
Chris Smith (director) · Brian Danitz (director)
Made for the Same Audience
Titles with the closest audience-sphere profile — not just the same genre.
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