Swades

Name: Swades
Released: 2004
Cast: Shah Rukh Khan, Gayatri Joshi, Kishori Ballal, Smit Sheth, Lekh Tandon

2004 · Movie · PG

Audience evidenceThe verdict — who this is for, by the receipts

Made first for older women 1

Swades's audience scores lean most toward older women at 80 of 100 1. Its overall reach is rated targeted — targeted reach aimed at a specific demographic segment 2. Relative to the expected cast make-up for its production origin, on-screen representation registers above the baseline for White 3. On content balance it reads entertainment-first at 7 of 100, weighting storytelling over explicit messaging 4.

The receipts — every claim above is sourced

1
Audience scoreolder women 80 of 100 is the top quadrant.WhatSphere audience model, score_version 1
2
ReachAudience breadth rated targeted.WhatSphere audience model, score_version 1
3
RepresentationRepresentation vs production-origin baseline: White 65.WhatSphere representation model, score_version 1
4
Content balanceContent balance entertainment-first at 7 of 100.WhatSphere content-balance model, score_version 1

WhatSphere presents the sourced record; it does not cast the judgement. Every statement above is drawn from a stored, sourced row — shown beside it — and nothing is asserted beyond what those receipts support.

Data updated May 25, 2026Scored, pending verification.Think a score is wrong? Submit a correction.