Bailey Sarian

2013 · YouTube

True crime and makeup YouTuber who pioneered the Murder Mystery and Makeup format. Combines detailed true crime storytelling with makeup tutorials, creating a unique hybrid content niche.

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The Verdict

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Audience

Made primarily for older women (69).

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Reach

Has mainstream appeal — appeals to the general audience.

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Advocacy

Entertainment (0/100) — content choices prioritize storytelling over messaging.

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Representation

lower hispanic (28) and black (26) and white (1) representation.

Primary audienceOlder Women

mainstream

Quadrant Scores

Advocacy0

Entertainment

Audience Representation

Score version: v1How are scores calculated?

Bailey Sarian

Quadrant Scores

Audience Representation

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