Sidemen

2013 · YouTube

Sidemen is a British YouTube group of seven members (KSI, Miniminter, Zerkaa, TBJZL, Behzinga, Vikkstar123, W2S) creating group challenges, charity football matches, and entertainment content. Known for Sidemen Tinder, $10k vs $100 challenges, and massive live events. One of UK biggest YouTube brands with Sides restaurant chain and XIX Vodka.

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The Verdict

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Audience

Made primarily for young women (73).

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Reach

Has targeted appeal — designed for a specific demographic segment.

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Advocacy

Entertainment (0/100) — content choices prioritize storytelling over messaging.

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Representation

lower white (0) representation.

Primary audienceYoung Women

targeted

Quadrant Scores

Advocacy0

Entertainment

Audience Representation

Score version: v1How are scores calculated?

Sidemen

Quadrant Scores

Audience Representation

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