Made first for young women 1
Sidemen's audience scores lean most toward young women at 73 of 100 1. Its overall reach is rated targeted — targeted reach aimed at a specific demographic segment 2. On content balance it reads entertainment-first at 0 of 100, weighting storytelling over explicit messaging 3.
- 1Audience scoreyoung women 73 of 100 is the top quadrant.WhatSphere audience model, score_version 1
- 2ReachAudience breadth rated targeted.WhatSphere audience model, score_version 1
- 3Content balanceContent balance entertainment-first at 0 of 100.WhatSphere content-balance model, score_version 1
WhatSphere presents the sourced record; it does not cast the judgement. Every statement above is drawn from a stored, sourced row — shown beside it — and nothing is asserted beyond what those receipts support.
Synopsis
Sidemen is a British YouTube group of seven members (KSI, Miniminter, Zerkaa, TBJZL, Behzinga, Vikkstar123, W2S) creating group challenges, charity football matches, and entertainment content. Known for Sidemen Tinder, $10k vs $100 challenges, and massive live events. One of UK biggest YouTube brands with Sides restaurant chain and XIX Vodka.
Age: 35 — leans younger
Quadrant Scores
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Made for the Same Audience
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