Doug DeMuro

2013 · YouTube

Doug DeMuro reviews cars with his signature DougScore rating system. Known for quirky, detailed walkthroughs of exotic, rare, and interesting vehicles with emphasis on unusual features and quirks. Founded Cars & Bids auction website. One of YouTube largest automotive channels with an encyclopedic approach to car reviews.

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The Verdict

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Audience

Made primarily for young men (76), with strong secondary appeal to young women (76).

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Reach

Has targeted appeal — designed for a specific demographic segment.

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Advocacy

Entertainment (0/100) — content choices prioritize storytelling over messaging.

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Representation

lower hispanic (28) and black (26) and white (1) representation.

Primary audienceYoung Men

targeted

Quadrant Scores

Advocacy0

Entertainment

Audience Representation

Score version: v1How are scores calculated?

Doug DeMuro

Quadrant Scores

Audience Representation

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