Audience evidenceThe verdict — who this is for, by the receipts

Made first for young men 1

The Incredibles's audience scores lean most toward young men at 79 of 100 1. Its overall reach is rated targeted — targeted reach aimed at a specific demographic segment 2. On content balance it reads entertainment-first at 3 of 100, weighting storytelling over explicit messaging 3.

The receipts — every claim above is sourced
  1. 1
    Audience scoreyoung men 79 of 100 is the top quadrant.WhatSphere audience model, score_version 1
  2. 2
    ReachAudience breadth rated targeted.WhatSphere audience model, score_version 1
  3. 3
    Content balanceContent balance entertainment-first at 3 of 100.WhatSphere content-balance model, score_version 1

WhatSphere presents the sourced record; it does not cast the judgement. Every statement above is drawn from a stored, sourced row — shown beside it — and nothing is asserted beyond what those receipts support.

Data updated March 12, 2026Scored, pending verification.Think a score is wrong? Submit a correction.

Synopsis

Bob Parr has given up his superhero days to log in time as an insurance adjuster and raise his three children with his formerly heroic wife in suburbia. But when he receives a mysterious assignment, it's time to get back into costume.

Young MaleYoung FemaleMature MaleMature Female
Primary audienceYoung Men
Targeted

Quadrant Scores

Young Men
79
Young Women
63
Older Men
37
Older Women
21
Advocacy3
Entertainment

Audience Representation

LGBTQ+
0

Where to Watch (US)

Stream
Disney PlusDisney Plus
Rent
Amazon VideoAmazon VideoApple TV StoreApple TV StoreGoogle Play MoviesGoogle Play MoviesYouTubeYouTubeFandango At HomeFandango At Home
Buy
Amazon VideoAmazon VideoApple TV StoreApple TV StoreGoogle Play MoviesGoogle Play MoviesYouTubeYouTubeFandango At HomeFandango At Home

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Score version: v1Data confidence: 100%How are scores calculated?

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Advocacy Over Time in Action

The average advocacy score of Action titles by release year, with this title marked. Higher is more advocacy-driven.

25507519642026
Average advocacy score of Action titles by release year
YearAverage advocacyTitles
196402
196543
196604
196822
197002
197104
197202
197319
197503
197722
197903
198035
198103
198205
198307
1984211
198507
1986110
1987114
198804
1989010
199005
199109
199208
1993011
1994114
1995111
199609
1997213
1998010
1999113
2000111
2001120
2002117
2003214
2004219
2005318
2006123
2007118
2008222
200929
201038
2011312
2012510
2013416
201469
2015616
201699
2017416
2018920
2019917
2020611
2021725
20221131
2023824
2024628
2025226
2026105
This title (2004)31

This title (2004): advocacy 3 · explore Action

Cast & Crew

Brad Bird (director) · David Richard Nelson (director)