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Home›Browse›Action›The Incredibles
The Incredibles

The Incredibles

2004 · Movie · PG · 115 min

ActionAdventureAnimationFamily

Bob Parr has given up his superhero days to log in time as an insurance adjuster and raise his three children with his formerly heroic wife in suburbia. But when he receives a mysterious assignment, it's time to get back into costume.

IMDBTMDB
The Verdict
◎
Audience
Made primarily for young men (79).
◈
Reach
Has targeted appeal — designed for a specific demographic segment.
◇
Advocacy
Entertainment (3/100) — content choices prioritize storytelling over messaging.
◉
Representation
notably high mixed (71) representation, with lower hispanic (31) and black (29) and white (17) representation.
Young MaleYoung FemaleMature MaleMature Female
Demographic Position
Gender: 42 — leans male
Age: 29 — strongly youth-oriented
0 = Male / Youth100 = Female / Mature
Primary audienceYoung Men
targeted

Quadrant Scores

Young Men
79
How strongly this title appeals to males 18–34. Based on genre, cast, action/violence levels, pacing, and marketing signals. Higher = stronger appeal.
Young Women
63
How strongly this title appeals to females 18–34. Based on genre, romance centrality, cast composition, lead demographics, and tone. Higher = stronger appeal.
Older Men
37
How strongly this title appeals to males 35+. Based on theme maturity, pacing, complexity, genre, and production style. Higher = stronger appeal.
Older Women
21
How strongly this title appeals to females 35+. Based on drama elements, character complexity, genre, cast, and emotional themes. Higher = stronger appeal.
Advocacy3
Entertainment

Audience Representation

White
17
Measures deviation from the expected White representation based on this title's production origin. 50 = baseline for its country. Higher = more representation than typical.
Black
29
Measures deviation from the expected Black representation based on this title's production origin. 50 = baseline for its country. Higher = more representation than typical.
Hispanic
31
Measures deviation from the expected Hispanic representation based on this title's production origin. 50 = baseline for its country. Higher = more representation than typical.
Asian
42
Measures deviation from the expected Asian representation based on this title's production origin. 50 = baseline for its country. Higher = more representation than typical.
South Asian
46
Measures deviation from the expected South Asian representation based on this title's production origin. 50 = baseline for its country. Higher = more representation than typical.
Middle Eastern
48
Measures deviation from the expected Middle Eastern representation based on this title's production origin. 50 = baseline for its country. Higher = more representation than typical.
Indigenous
48
Measures deviation from the expected Indigenous representation based on this title's production origin. 50 = baseline for its country. Higher = more representation than typical.
Mixed
71
Measures deviation from the expected Mixed representation based on this title's production origin. 50 = baseline for its country. Higher = more representation than typical.
Other
48
Measures deviation from the expected Other representation based on this title's production origin. 50 = baseline for its country. Higher = more representation than typical.
LGBTQ+
0
LGBTQ+ representation score based on character centrality, cast percentage, lead representation, and source fidelity. 0 = no representation, 100 = central to the story.

Where to Watch (US)

Stream
Disney PlusDisney Plus
Rent
Amazon VideoAmazon VideoApple TV StoreApple TV StoreGoogle Play MoviesGoogle Play MoviesYouTubeYouTubeFandango At HomeFandango At Home
Buy
Amazon VideoAmazon VideoApple TV StoreApple TV StoreGoogle Play MoviesGoogle Play MoviesYouTubeYouTubeFandango At HomeFandango At Home
Score version: v1Data confidence: 100%How are scores calculated?


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