Who is this made for?

Mufasa: The Lion King (2024) is an adventure movie whose audience scores lean most toward young men at 89 out of 100, a clearer skew than its appeal to the other three quadrants. Its overall reach is rated targeted, meaning it is aimed at a specific demographic segment. Measured against a balanced 50-point baseline, it sits 18 points toward men on the gender axis and 21 points toward younger viewers on the age axis. Relative to the expected cast make-up for its production origin, on-screen representation registers above the baseline for Black and below it for White and Hispanic. Its content balance scores as entertainment-first at 0 out of 100, indicating its content choices weight storytelling over explicit messaging. All figures reflect WhatSphere's data-driven audience model rather than a critical opinion of the title.

Audience
Made primarily for young men (89).
Reach
Has targeted appeal — designed for a specific demographic segment.
Advocacy
Entertainment (0/100) — content choices prioritize storytelling over messaging.
Representation
notably high black (99) representation, with lower hispanic (28) and white (2) representation.
Data updated July 19, 2026Scored, pending verification.Think a score is wrong? Submit a correction.

Synopsis

Mufasa, a cub lost and alone, meets a sympathetic lion named Taka, the heir to a royal bloodline. The chance meeting sets in motion an expansive journey of a group of misfits searching for their destiny.

Young MaleYoung FemaleMature MaleMature Female
Primary audienceYoung Men
Targeted

Quadrant Scores

Young Men
89
Young Women
53
Older Men
47
Older Women
12
Advocacy0
Entertainment

Audience Representation

White
2
Black
99
Hispanic
28
Asian
38
South Asian
46
Middle Eastern
48
Indigenous
48
Mixed
42
Other
48
LGBTQ+
0
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Advocacy Over Time in Adventure

The average advocacy score of Adventure titles by release year, with this title marked. Higher is more advocacy-driven.

25507519522026
Average advocacy score of Adventure titles by release year
YearAverage advocacyTitles
195202
195942
196002
196313
196603
196832
197214
197312
197515
197802
197902
198102
198204
198313
198418
198502
198603
198704
198802
198915
199003
199122
199202
199303
199414
199524
199603
199719
199804
199909
200019
200138
2002110
200338
2004311
2005111
2006111
2007112
200817
200928
2010410
2011210
201266
2013312
2014411
2015512
2016612
2017313
2018523
2019626
2020418
2021533
2022827
2023830
2024430
2025122
202678
This title (2024)01

This title (2024): advocacy 0 · explore Adventure

Cast & Crew

Dan Webster (director) · Michael Fails (director) · Steven Messing (director) · Irena Jacobs (director) · Barry Jenkins (director)