Audience evidenceThe verdict — who this is for, by the receipts

Made first for older men 1

Outlaws's audience scores lean most toward older men at 100 of 100 1. Its overall reach is rated targeted — targeted reach aimed at a specific demographic segment 2. Relative to the expected cast make-up for its production origin, on-screen representation registers above the baseline for White and below it for Hispanic 3. On content balance it reads entertainment-first at 0 of 100, weighting storytelling over explicit messaging 4.

The receipts — every claim above is sourced
  1. 1
    Audience scoreolder men 100 of 100 is the top quadrant.WhatSphere audience model, score_version 1
  2. 2
    ReachAudience breadth rated targeted.WhatSphere audience model, score_version 1
  3. 3
    RepresentationRepresentation vs production-origin baseline: White 70, Hispanic 28.WhatSphere representation model, score_version 1
  4. 4
    Content balanceContent balance entertainment-first at 0 of 100.WhatSphere content-balance model, score_version 1

WhatSphere presents the sourced record; it does not cast the judgement. Every statement above is drawn from a stored, sourced row — shown beside it — and nothing is asserted beyond what those receipts support.

Data updated March 25, 2026Scored, pending verification.Think a score is wrong? Submit a correction.

Synopsis

Outlaws is a short-lived action-adventure American television series which aired Saturday nights on CBS. Five cowboys are sent forward through time from 1886 to 1986, and fight crime. The original series began as a 2-hour pilot movie, and was followed by eleven one-hour episodes.

Young MaleYoung FemaleMature MaleMature Female
Primary audienceOlder Men
Targeted

Quadrant Scores

Young Men
76
Young Women
0
Older Men
100
Older Women
24
Advocacy0
Entertainment

Audience Representation

White
70
Black
61
Hispanic
28
Asian
38
South Asian
46
Middle Eastern
48
Indigenous
48
Mixed
42
Other
48
LGBTQ+
0
Score version: v1Data confidence: 85%How are scores calculated?

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Advocacy Over Time in Western

The average advocacy score of Western titles by release year, with this title marked. Higher is more advocacy-driven.

25507519602012
Average advocacy score of Western titles by release year
YearAverage advocacyTitles
196002
196622
196902
197105
198602
200622
201232
This title (1986)01

This title (1986): advocacy 0 · explore Western

Cast & Crew