The Westerner

Name: The Westerner
Genre: Western
Released: 1960
Cast: Brian Keith, Marie Selland, Jimmy Lee Cook, Michael T. Mikler, Malcolm Atterbury

1960 · TV Series · NR

Western

Less advocacy-driven than 100% of Western titles →

IMDB TMDB

Audience evidenceThe verdict — who this is for, by the receipts

Made first for older men 1

The Westerner's audience scores lean most toward older men at 100 of 100 1. Its overall reach is rated targeted — targeted reach aimed at a specific demographic segment 2. On content balance it reads entertainment-first at 0 of 100, weighting storytelling over explicit messaging 3.

The receipts — every claim above is sourced

1
Audience scoreolder men 100 of 100 is the top quadrant.WhatSphere audience model, score_version 1
2
ReachAudience breadth rated targeted.WhatSphere audience model, score_version 1
3
Content balanceContent balance entertainment-first at 0 of 100.WhatSphere content-balance model, score_version 1

WhatSphere presents the sourced record; it does not cast the judgement. Every statement above is drawn from a stored, sourced row — shown beside it — and nothing is asserted beyond what those receipts support.

Data updated March 29, 2026Scored, pending verification.Think a score is wrong? Submit a correction.

Synopsis

The Westerner is an American Western series that aired on NBC from September to December 1960. Created by Sam Peckinpah, the series was produced by Four Star Television. The Westerner stars Brian Keith as Dave Blassingame and features John Dehner as semi-regular Burgundy Smith.