Audience evidenceThe verdict — who this is for, by the receipts

Made first for older men 1

Deadwood's audience scores lean most toward older men at 100 of 100 1. Its overall reach is rated targeted — targeted reach aimed at a specific demographic segment 2. Relative to the expected cast make-up for its production origin, on-screen representation registers below the baseline for Black and Hispanic 3. On content balance it reads entertainment-first at 4 of 100, weighting storytelling over explicit messaging 4.

The receipts — every claim above is sourced
  1. 1
    Audience scoreolder men 100 of 100 is the top quadrant.WhatSphere audience model, score_version 1
  2. 2
    ReachAudience breadth rated targeted.WhatSphere audience model, score_version 1
  3. 3
    RepresentationRepresentation vs production-origin baseline: Black 26, Hispanic 28.WhatSphere representation model, score_version 1
  4. 4
    Content balanceContent balance entertainment-first at 4 of 100.WhatSphere content-balance model, score_version 1

WhatSphere presents the sourced record; it does not cast the judgement. Every statement above is drawn from a stored, sourced row — shown beside it — and nothing is asserted beyond what those receipts support.

Data updated March 29, 2026Scored, pending verification.Think a score is wrong? Submit a correction.

Synopsis

The story of the early days of Deadwood, South Dakota; woven around actual historic events with most of the main characters based on real people. Deadwood starts as a gold mining camp and gradually turns from a lawless wild-west community into an organized wild-west civilized town. The story focuses on the real-life characters Seth Bullock and Al Swearengen.

Young MaleYoung FemaleMature MaleMature Female
Primary audienceOlder Men
Targeted

Quadrant Scores

Young Men
32
Young Women
0
Older Men
100
Older Women
68
Advocacy4
Entertainment

Audience Representation

White
43
Black
26
Hispanic
28
Asian
44
South Asian
46
Middle Eastern
48
Indigenous
48
Mixed
42
Other
48
LGBTQ+
0

Where to Watch (US)

Stream
HBO MaxHBO MaxHBO Max Amazon ChannelHBO Max Amazon Channel
Rent
Amazon VideoAmazon Video
Buy
Amazon VideoAmazon VideoApple TV StoreApple TV StoreGoogle Play MoviesGoogle Play MoviesFandango At HomeFandango At Home

View streaming options ↗

Score version: v1How are scores calculated?

What did the audience think? Rate Deadwood — every voice counts equally, no account needed. Clean reviews appear instantly.

Compare Deadwood

Put its audience profile side by side with any other title.

Compare with…

Advocacy Over Time in Western

The average advocacy score of Western titles by release year, with this title marked. Higher is more advocacy-driven.

25507519602012
Average advocacy score of Western titles by release year
YearAverage advocacyTitles
196002
196622
196902
197105
198602
200622
201232
This title (2004)41

This title (2004): advocacy 4 · explore Western

Cast & Crew