Audience evidenceThe verdict — who this is for, by the receipts

Made first for older men 1

Deadwood's audience scores lean most toward older men at 100 of 100 1. Its overall reach is rated targeted — targeted reach aimed at a specific demographic segment 2. Relative to the expected cast make-up for its production origin, on-screen representation registers above the baseline for White and below it for Black and Hispanic 3. On content balance it reads entertainment-first at 6 of 100, weighting storytelling over explicit messaging 4.

The receipts — every claim above is sourced
  1. 1
    Audience scoreolder men 100 of 100 is the top quadrant.WhatSphere audience model, score_version 1
  2. 2
    ReachAudience breadth rated targeted.WhatSphere audience model, score_version 1
  3. 3
    RepresentationRepresentation vs production-origin baseline: White 72, Black 26, Hispanic 28.WhatSphere representation model, score_version 1
  4. 4
    Content balanceContent balance entertainment-first at 6 of 100.WhatSphere content-balance model, score_version 1

WhatSphere presents the sourced record; it does not cast the judgement. Every statement above is drawn from a stored, sourced row — shown beside it — and nothing is asserted beyond what those receipts support.

Data updated March 29, 2026Scored, pending verification.Think a score is wrong? Submit a correction.
Primary audienceOlder MenOlder Men100
Young MaleYoung FemaleMature MaleMature Female
Primary audienceOlder Men
Targeted

Quadrant Scores

Young Men
32
Young Women
0
Older Men
100
Older Women
68
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Audience Representation

White
72
Black
26
Hispanic
28
Asian
44
South Asian
46
Middle Eastern
48
Indigenous
48
Mixed
42
Other
48
LGBTQ+
0

Faithfulness

Faithfulness not applicable

Faithfulness is scored only for adaptations.

Why this is blank

An original has no source text to compare. The score is left blank rather than shown as zero.

Advocacy

Advocacy6
Entertainment

Where to Watch (US)

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Synopsis

The story of the early days of Deadwood, South Dakota; woven around actual historic events with most of the main characters based on real people. Deadwood starts as a gold mining camp and gradually turns from a lawless wild-west community into an organized wild-west civilized town. The story focuses on the real-life characters Seth Bullock and Al Swearengen.


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Lineage and popularity

No lineage or popularity yet

This title has no Wikidata match, source work, or Steam player snapshot. A missing snapshot is not zero.

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Compare with…

Advocacy Over Time in Western

The average advocacy score of Western titles by release year, with this title marked. Higher is more advocacy-driven.

25507519602012
Average advocacy score of Western titles by release year
YearAverage advocacyTitles
196002
196642
196902
197105
198602
200622
201262
This title (2004)61

● This title (2004): advocacy 6 · explore Western →

Cast & Crew