Made first for older women 1
Midsommar's audience scores lean most toward older women at 73 of 100 1. Its overall reach is rated targeted — targeted reach aimed at a specific demographic segment 2. On content balance it reads entertainment-first at 0 of 100, weighting storytelling over explicit messaging 3.
- 1Audience scoreolder women 73 of 100 is the top quadrant.WhatSphere audience model, score_version 1
- 2ReachAudience breadth rated targeted.WhatSphere audience model, score_version 1
- 3Content balanceContent balance entertainment-first at 0 of 100.WhatSphere content-balance model, score_version 1
WhatSphere presents the sourced record; it does not cast the judgement. Every statement above is drawn from a stored, sourced row — shown beside it — and nothing is asserted beyond what those receipts support.
Synopsis
Several friends travel to Sweden to study as anthropologists a summer festival that is held every ninety years in the remote hometown of one of them. What begins as a dream vacation in a place where the sun never sets, gradually turns into a dark nightmare as the mysterious inhabitants invite them to participate in their disturbing festive activities.
Age: 66 — leans mature
Quadrant Scores
Audience Representation
Where to Watch (US)
Kanopy
Hoopla
Amazon Video
Apple TV Store
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YouTube
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Advocacy Over Time in Horror
The average advocacy score of Horror titles by release year, with this title marked. Higher is more advocacy-driven.
| Year | Average advocacy | Titles |
|---|---|---|
| 1932 | 0 | 2 |
| 1963 | 0 | 2 |
| 1970 | 6 | 2 |
| 1972 | 1 | 4 |
| 1973 | 1 | 3 |
| 1975 | 2 | 2 |
| 1976 | 0 | 2 |
| 1977 | 2 | 2 |
| 1978 | 0 | 5 |
| 1979 | 7 | 4 |
| 1980 | 2 | 3 |
| 1981 | 1 | 4 |
| 1982 | 0 | 4 |
| 1984 | 0 | 2 |
| 1985 | 0 | 2 |
| 1987 | 0 | 3 |
| 1988 | 2 | 2 |
| 1990 | 0 | 2 |
| 1992 | 0 | 2 |
| 1995 | 0 | 3 |
| 1996 | 0 | 2 |
| 1997 | 1 | 6 |
| 1998 | 0 | 2 |
| 1999 | 0 | 5 |
| 2000 | 1 | 5 |
| 2001 | 0 | 9 |
| 2002 | 1 | 8 |
| 2003 | 3 | 5 |
| 2004 | 0 | 10 |
| 2005 | 0 | 8 |
| 2006 | 1 | 9 |
| 2007 | 0 | 7 |
| 2008 | 1 | 5 |
| 2010 | 4 | 3 |
| 2016 | 3 | 3 |
| 2017 | 8 | 2 |
| 2018 | 6 | 2 |
| 2019 | 2 | 3 |
| 2020 | 15 | 3 |
| 2022 | 7 | 10 |
| 2023 | 5 | 5 |
| 2024 | 7 | 9 |
| 2025 | 0 | 9 |
| 2026 | 0 | 2 |
| This title (2019) | 0 | 1 |
● This title (2019): advocacy 0 · explore Horror →
Cast & Crew
Csaba Lódi (director) · Ákos Strommer (director)
Made for the Same Audience
Titles with the closest audience-sphere profile — not just the same genre.
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