Audience evidenceThe verdict — who this is for, by the receipts

Made first for young men 1

It's audience scores lean most toward young men at 80 of 100, with comparable appeal to older men 1. Its overall reach is rated targeted — targeted reach aimed at a specific demographic segment 2. Relative to the expected cast make-up for its production origin, on-screen representation registers below the baseline for Hispanic and Black 3. On content balance it reads entertainment-first at 6 of 100, weighting storytelling over explicit messaging 4.

The receipts — every claim above is sourced
  1. 1
    Audience scoreyoung men 80 of 100 is the top quadrant, with older men 80 close behind.WhatSphere audience model, score_version 1
  2. 2
    ReachAudience breadth rated targeted.WhatSphere audience model, score_version 1
  3. 3
    RepresentationRepresentation vs production-origin baseline: Hispanic 28, Black 30.WhatSphere representation model, score_version 1
  4. 4
    Content balanceContent balance entertainment-first at 6 of 100.WhatSphere content-balance model, score_version 1

WhatSphere presents the sourced record; it does not cast the judgement. Every statement above is drawn from a stored, sourced row — shown beside it — and nothing is asserted beyond what those receipts support.

Data updated March 23, 2026Scored, pending verification.Think a score is wrong? Submit a correction.

Synopsis

In a small town in Maine, seven children known as The Losers Club come face to face with life problems, bullies and a monster that takes the shape of a clown called Pennywise.

Young MaleYoung FemaleMature MaleMature Female
Primary audienceYoung Men
Targeted

Quadrant Scores

Young Men
80
Young Women
20
Older Men
80
Older Women
20
Advocacy6
Entertainment

Audience Representation

White
63
Black
30
Hispanic
28
Asian
48
South Asian
46
Middle Eastern
48
Indigenous
48
Mixed
44
Other
48
LGBTQ+
0

Where to Watch (US)

Stream
HBO MaxHBO MaxHBO Max Amazon ChannelHBO Max Amazon ChannelCinemax Amazon ChannelCinemax Amazon ChannelCinemax Apple TV ChannelCinemax Apple TV Channel
Rent
Amazon VideoAmazon VideoApple TV StoreApple TV StoreGoogle Play MoviesGoogle Play MoviesYouTubeYouTubeFandango At HomeFandango At HomePlexPlex
Buy
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Score version: v1Data confidence: 100%How are scores calculated?

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Advocacy Over Time in Horror

The average advocacy score of Horror titles by release year, with this title marked. Higher is more advocacy-driven.

25507519322026
Average advocacy score of Horror titles by release year
YearAverage advocacyTitles
193202
196302
197062
197214
197313
197522
197602
197722
197805
197974
198023
198114
198204
198402
198502
198703
198822
199002
199202
199503
199602
199716
199802
199905
200015
200109
200218
200335
2004010
200508
200619
200707
200815
201043
201633
201782
201862
201923
2020153
2022710
202355
202479
202509
202606
This title (2017)61

This title (2017): advocacy 6 · explore Horror

Cast & Crew

Chung Chung-hoon (director) · Penny Charter (director)