Audience evidenceThe verdict — who this is for, by the receipts

Made first for older men 1

Lumaajuuq's audience scores lean most toward older men at 80 of 100 1. Its overall reach is rated targeted — targeted reach aimed at a specific demographic segment 2. Relative to the expected cast make-up for its production origin, on-screen representation registers above the baseline for Indigenous and below it for White and Asian 3. On content balance it reads entertainment-first at 3 of 100, weighting storytelling over explicit messaging 4.

The receipts — every claim above is sourced
  1. 1
    Audience scoreolder men 80 of 100 is the top quadrant.WhatSphere audience model, score_version 1
  2. 2
    ReachAudience breadth rated targeted.WhatSphere audience model, score_version 1
  3. 3
    RepresentationRepresentation vs production-origin baseline: Indigenous 100, White 1, Asian 31.WhatSphere representation model, score_version 1
  4. 4
    Content balanceContent balance entertainment-first at 3 of 100.WhatSphere content-balance model, score_version 1

WhatSphere presents the sourced record; it does not cast the judgement. Every statement above is drawn from a stored, sourced row — shown beside it — and nothing is asserted beyond what those receipts support.

Verified July 4, 2026Scores accuracy-checked against current data.Think a score is wrong? Submit a correction.
Primary audienceOlder MenOlder Men80
Young MaleYoung FemaleMature MaleMature Female
Primary audienceOlder Men
Targeted

Quadrant Scores

Young Men
64
Young Women
20
Older Men
80
Older Women
36
Loading factors...

Audience Representation

White
1
Black
40
Hispanic
44
Asian
31
South Asian
40
Middle Eastern
46
Indigenous
100
Mixed
38
Other
48
LGBTQ+
0

Faithfulness

Faithfulness not applicable

Faithfulness is scored only for adaptations.

Why this is blank

An original has no source text to compare. The score is left blank rather than shown as zero.

Advocacy

Advocacy3
Entertainment

Synopsis

This animated short is a tragic and twisted story about the dangers of revenge. A cruel mother mistreats her son, feeding him dog meat and forcing him to sleep in the cold. A loon, who tells the boy that his mother blinded him, helps the child regain his eyesight. Then the boy seeks revenge, releasing his mother’s lifeline as she harpoons a whale and watching her drown. Based on a portion of the epic Inuit legend “The Blind Boy and the Loon.”

Score version: v1Data confidence: 100%How are scores calculated?

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Lineage and popularity

No lineage or popularity yet

This title has no Wikidata match, source work, or Steam player snapshot. A missing snapshot is not zero.

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Advocacy Over Time in Animation

The average advocacy score of Animation titles by release year, with this title marked. Higher is more advocacy-driven.

25507519512026
Average advocacy score of Animation titles by release year
YearAverage advocacyTitles
195102
195202
195732
196702
197042
197703
197823
197902
198102
198222
198314
198412
198532
1986012
198724
198837
198964
199013
199106
199233
199325
199453
199535
199634
199748
199813
1999413
200028
200149
200228
200328
2004412
200539
2006113
2007111
200838
200945
201036
201114
201223
2013511
201476
201564
201676
201746
2018117
201989
202068
2021119
20221411
2023258
20241211
2025414
202609
This title (2010)31

● This title (2010): advocacy 3 · explore Animation →

Cast & Crew

Alethea Arnaquq-Baril (director)