Audience evidenceThe verdict — who this is for, by the receipts

Made first for older men 1

Lumaajuuq's audience scores lean most toward older men at 84 of 100 1. Its overall reach is rated targeted — targeted reach aimed at a specific demographic segment 2. On content balance it reads entertainment-first at 3 of 100, weighting storytelling over explicit messaging 3.

The receipts — every claim above is sourced
  1. 1
    Audience scoreolder men 84 of 100 is the top quadrant.WhatSphere audience model, score_version 1
  2. 2
    ReachAudience breadth rated targeted.WhatSphere audience model, score_version 1
  3. 3
    Content balanceContent balance entertainment-first at 3 of 100.WhatSphere content-balance model, score_version 1

WhatSphere presents the sourced record; it does not cast the judgement. Every statement above is drawn from a stored, sourced row — shown beside it — and nothing is asserted beyond what those receipts support.

Verified July 4, 2026Scores accuracy-checked against current data.Think a score is wrong? Submit a correction.

Synopsis

This animated short is a tragic and twisted story about the dangers of revenge. A cruel mother mistreats her son, feeding him dog meat and forcing him to sleep in the cold. A loon, who tells the boy that his mother blinded him, helps the child regain his eyesight. Then the boy seeks revenge, releasing his mother’s lifeline as she harpoons a whale and watching her drown. Based on a portion of the epic Inuit legend “The Blind Boy and the Loon.”

Young MaleYoung FemaleMature MaleMature Female
Primary audienceOlder Men
Targeted

Quadrant Scores

Young Men
69
Young Women
16
Older Men
84
Older Women
31
Advocacy3
Entertainment

Audience Representation

White
1
Black
40
Hispanic
44
Asian
31
South Asian
40
Middle Eastern
46
Indigenous
100
Mixed
38
Other
48
LGBTQ+
0
Score version: v1Data confidence: 100%How are scores calculated?

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Advocacy Over Time in Animation

The average advocacy score of Animation titles by release year, with this title marked. Higher is more advocacy-driven.

25507519512026
Average advocacy score of Animation titles by release year
YearAverage advocacyTitles
195102
195202
195702
196702
197042
197703
197803
197902
198102
198202
198314
198402
198502
1986012
198704
198827
198944
199003
199106
199213
199305
199413
199515
199624
199738
199803
1999213
200018
200129
200218
200318
2004212
200529
2006013
2007011
200828
200925
201026
201104
201213
2013311
201446
201534
201646
201726
201857
201949
202048
202169
2022711
2023208
202489
202519
202604
This title (2010)31

This title (2010): advocacy 3 · explore Animation

Cast & Crew

Alethea Arnaquq-Baril (director)