After stealing the Tesseract during the events of “Avengers: Endgame,” an alternate version of Loki is brought to the mysterious Time Variance Authority, a bureaucratic organization that exists outside of time and space and monitors the timeline. They give Loki a choice: face being erased from existence due to being a “time variant” or help fix the timeline and stop a greater threat.
Made primarily for older women (59), with strong secondary appeal to young women (54).
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Reach
Has mainstream appeal — appeals to the general audience.
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Advocacy
Entertainment (19/100) — content choices prioritize storytelling over messaging.
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Representation
notably high black (68) representation, with lower hispanic (33) and white (27) representation.
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LGBTQ+
Significant LGBTQ+ representation (52/100).
Demographic Position
Gender: 56 — leans female Age: 53 — age-balanced
0 = Male / Youth100 = Female / Mature
Primary: Older Women
mainstream
Quadrant Scores
Young Men
41
How strongly this title appeals to males 18–34. Based on genre, cast, action/violence levels, pacing, and marketing signals. Higher = stronger appeal.
Young Women
54
How strongly this title appeals to females 18–34. Based on genre, romance centrality, cast composition, lead demographics, and tone. Higher = stronger appeal.
Older Men
46
How strongly this title appeals to males 35+. Based on theme maturity, pacing, complexity, genre, and production style. Higher = stronger appeal.
Older Women
59
How strongly this title appeals to females 35+. Based on drama elements, character complexity, genre, cast, and emotional themes. Higher = stronger appeal.
Advocacy19
Entertainment
Audience Representation
White
27
Measures deviation from the expected White representation based on this title's production origin. 50 = baseline for its country. Higher = more representation than typical.
Black
68
Measures deviation from the expected Black representation based on this title's production origin. 50 = baseline for its country. Higher = more representation than typical.
Hispanic
33
Measures deviation from the expected Hispanic representation based on this title's production origin. 50 = baseline for its country. Higher = more representation than typical.
Asian
50
Measures deviation from the expected Asian representation based on this title's production origin. 50 = baseline for its country. Higher = more representation than typical.
South Asian
46
Measures deviation from the expected South Asian representation based on this title's production origin. 50 = baseline for its country. Higher = more representation than typical.
Middle Eastern
48
Measures deviation from the expected Middle Eastern representation based on this title's production origin. 50 = baseline for its country. Higher = more representation than typical.
Indigenous
48
Measures deviation from the expected Indigenous representation based on this title's production origin. 50 = baseline for its country. Higher = more representation than typical.
Mixed
54
Measures deviation from the expected Mixed representation based on this title's production origin. 50 = baseline for its country. Higher = more representation than typical.
Other
48
Measures deviation from the expected Other representation based on this title's production origin. 50 = baseline for its country. Higher = more representation than typical.
LGBTQ+
52
LGBTQ+ representation score based on character centrality, cast percentage, lead representation, and source fidelity. 0 = no representation, 100 = central to the story.