KSI

2009 · YouTube

British-Nigerian YouTuber, rapper, boxer, and entrepreneur. Started with FIFA gaming content, expanded to music, boxing events, and the Sidemen group. Co-founder of Prime energy drink.

Watch on YouTube

The Verdict

◎

Audience

Made primarily for young men (80).

◈

Reach

Has targeted appeal — designed for a specific demographic segment.

◇

Advocacy

Entertainment (0/100) — content choices prioritize storytelling over messaging.

◉

Representation

lower white (0) representation.

Demographic Position

Gender: 29 — strongly male-targeted
Age: 41 — leans younger

0 = Male / Youth100 = Female / Mature

Primary audienceYoung Men

targeted

Quadrant Scores

Young Men

How strongly this title appeals to males 18–34. Based on genre, cast, action/violence levels, pacing, and marketing signals. Higher = stronger appeal.

Young Women

How strongly this title appeals to females 18–34. Based on genre, romance centrality, cast composition, lead demographics, and tone. Higher = stronger appeal.

Older Men

How strongly this title appeals to males 35+. Based on theme maturity, pacing, complexity, genre, and production style. Higher = stronger appeal.

Older Women

How strongly this title appeals to females 35+. Based on drama elements, character complexity, genre, cast, and emotional themes. Higher = stronger appeal.

Advocacy0

Entertainment

Audience Representation

White

Measures deviation from the expected White representation based on this title's production origin. 50 = baseline for its country. Higher = more representation than typical.

Black

Measures deviation from the expected Black representation based on this title's production origin. 50 = baseline for its country. Higher = more representation than typical.

Hispanic

Measures deviation from the expected Hispanic representation based on this title's production origin. 50 = baseline for its country. Higher = more representation than typical.

Asian

Measures deviation from the expected Asian representation based on this title's production origin. 50 = baseline for its country. Higher = more representation than typical.

South Asian

Measures deviation from the expected South Asian representation based on this title's production origin. 50 = baseline for its country. Higher = more representation than typical.

Middle Eastern

Measures deviation from the expected Middle Eastern representation based on this title's production origin. 50 = baseline for its country. Higher = more representation than typical.

Indigenous

Measures deviation from the expected Indigenous representation based on this title's production origin. 50 = baseline for its country. Higher = more representation than typical.

Mixed

Measures deviation from the expected Mixed representation based on this title's production origin. 50 = baseline for its country. Higher = more representation than typical.

Other

Measures deviation from the expected Other representation based on this title's production origin. 50 = baseline for its country. Higher = more representation than typical.

LGBTQ+

LGBTQ+ representation score based on character centrality, cast percentage, lead representation, and source fidelity. 0 = no representation, 100 = central to the story.

Score version: v1How are scores calculated?

KSI

Quadrant Scores

Audience Representation

Related Titles