Red Letter Media

2009 · YouTube

Milwaukee-based film review group known for Plinkett Reviews, Half in the Bag, and Best of the Worst series with deadpan humor and deep film knowledge.

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The Verdict

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Audience

Made primarily for young men (70), with strong secondary appeal to older men (63).

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Reach

Has targeted appeal — designed for a specific demographic segment.

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Advocacy

Entertainment (0/100) — content choices prioritize storytelling over messaging.

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Representation

lower hispanic (28) and black (26) and white (1) representation.

Primary audienceYoung Men

targeted

Quadrant Scores

Advocacy0

Entertainment

Audience Representation

Score version: v1How are scores calculated?

Red Letter Media

Quadrant Scores

Audience Representation

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