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Jojo Rabbit

Jojo Rabbit

2019 · Movie · PG-13 · 108 min

ComedyDramaWar

Jojo, a lonely German boy during World War II has his world shaken when he learns that his single mother is hiding a Jewish girl in their home. Influenced by a buffoonish imaginary version of Adolf Hitler, he begins to question his beliefs and confront the conflict between propaganda and his own humanity.

IMDBTMDB
The Verdict
◎
Audience
Made primarily for young men (63).
◈
Reach
Has mainstream appeal — appeals to the general audience.
◇
Advocacy
Entertainment (9/100) — content choices prioritize storytelling over messaging.
◉
Representation
lower asian (31) and white (23) representation.
Young MaleYoung FemaleMature MaleMature Female
Demographic Position
Gender: 44 — leans male
Age: 44 — leans younger
0 = Male / Youth100 = Female / Mature
Primary: Young Men
mainstream

Quadrant Scores

Young Men
63
How strongly this title appeals to males 18–34. Based on genre, cast, action/violence levels, pacing, and marketing signals. Higher = stronger appeal.
Young Women
50
How strongly this title appeals to females 18–34. Based on genre, romance centrality, cast composition, lead demographics, and tone. Higher = stronger appeal.
Older Men
50
How strongly this title appeals to males 35+. Based on theme maturity, pacing, complexity, genre, and production style. Higher = stronger appeal.
Older Women
37
How strongly this title appeals to females 35+. Based on drama elements, character complexity, genre, cast, and emotional themes. Higher = stronger appeal.
Advocacy9
Entertainment

Audience Representation

White
23
Measures deviation from the expected White representation based on this title's production origin. 50 = baseline for its country. Higher = more representation than typical.
Black
46
Measures deviation from the expected Black representation based on this title's production origin. 50 = baseline for its country. Higher = more representation than typical.
Hispanic
48
Measures deviation from the expected Hispanic representation based on this title's production origin. 50 = baseline for its country. Higher = more representation than typical.
Asian
31
Measures deviation from the expected Asian representation based on this title's production origin. 50 = baseline for its country. Higher = more representation than typical.
South Asian
42
Measures deviation from the expected South Asian representation based on this title's production origin. 50 = baseline for its country. Higher = more representation than typical.
Middle Eastern
46
Measures deviation from the expected Middle Eastern representation based on this title's production origin. 50 = baseline for its country. Higher = more representation than typical.
Indigenous
40
Measures deviation from the expected Indigenous representation based on this title's production origin. 50 = baseline for its country. Higher = more representation than typical.
Mixed
47
Measures deviation from the expected Mixed representation based on this title's production origin. 50 = baseline for its country. Higher = more representation than typical.
Other
48
Measures deviation from the expected Other representation based on this title's production origin. 50 = baseline for its country. Higher = more representation than typical.
LGBTQ+
0
LGBTQ+ representation score based on character centrality, cast percentage, lead representation, and source fidelity. 0 = no representation, 100 = central to the story.
Score version: v1Data confidence: 100%How are scores calculated?