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Life Is Beautiful

Life Is Beautiful

1997 · Movie · PG-13 · 116 min

ComedyDramaHistoryWar

A touching story of an Italian book seller of Jewish ancestry who lives in his own little fairy tale. His creative and happy life would come to an abrupt halt when his entire family is deported to a concentration camp during World War II. While locked up he tries to convince his son that the whole thing is just a game.

IMDBTMDB
The Verdict
◎
Audience
Made primarily for older men (64).
◈
Reach
Has mainstream appeal — appeals to the general audience.
◇
Advocacy
Entertainment (6/100) — content choices prioritize storytelling over messaging.
◉
Representation
notably high white (98) representation, with lower black (31) and hispanic (31) and asian (31) representation.
Young MaleYoung FemaleMature MaleMature Female
Demographic Position
Gender: 42 — leans male
Age: 56 — leans mature
0 = Male / Youth100 = Female / Mature
Primary: Older Men
mainstream

Quadrant Scores

Young Men
53
How strongly this title appeals to males 18–34. Based on genre, cast, action/violence levels, pacing, and marketing signals. Higher = stronger appeal.
Young Women
36
How strongly this title appeals to females 18–34. Based on genre, romance centrality, cast composition, lead demographics, and tone. Higher = stronger appeal.
Older Men
64
How strongly this title appeals to males 35+. Based on theme maturity, pacing, complexity, genre, and production style. Higher = stronger appeal.
Older Women
47
How strongly this title appeals to females 35+. Based on drama elements, character complexity, genre, cast, and emotional themes. Higher = stronger appeal.
Advocacy6
Entertainment

Audience Representation

White
98
Measures deviation from the expected White representation based on this title's production origin. 50 = baseline for its country. Higher = more representation than typical.
Black
31
Measures deviation from the expected Black representation based on this title's production origin. 50 = baseline for its country. Higher = more representation than typical.
Hispanic
31
Measures deviation from the expected Hispanic representation based on this title's production origin. 50 = baseline for its country. Higher = more representation than typical.
Asian
31
Measures deviation from the expected Asian representation based on this title's production origin. 50 = baseline for its country. Higher = more representation than typical.
South Asian
40
Measures deviation from the expected South Asian representation based on this title's production origin. 50 = baseline for its country. Higher = more representation than typical.
Middle Eastern
40
Measures deviation from the expected Middle Eastern representation based on this title's production origin. 50 = baseline for its country. Higher = more representation than typical.
Indigenous
46
Measures deviation from the expected Indigenous representation based on this title's production origin. 50 = baseline for its country. Higher = more representation than typical.
Mixed
38
Measures deviation from the expected Mixed representation based on this title's production origin. 50 = baseline for its country. Higher = more representation than typical.
Other
46
Measures deviation from the expected Other representation based on this title's production origin. 50 = baseline for its country. Higher = more representation than typical.
LGBTQ+
0
LGBTQ+ representation score based on character centrality, cast percentage, lead representation, and source fidelity. 0 = no representation, 100 = central to the story.
Score version: v1Data confidence: 100%How are scores calculated?