Made first for young men 1
Hokum's audience scores lean most toward young men at 97 of 100, with comparable appeal to older men 1. Its overall reach is rated targeted — targeted reach aimed at a specific demographic segment 2. Relative to the expected cast make-up for its production origin, on-screen representation registers above the baseline for White and below it for Black and Hispanic 3. On content balance it reads entertainment-first at 4 of 100, weighting storytelling over explicit messaging 4.
- 1Audience scoreyoung men 97 of 100 is the top quadrant, with older men 91 close behind.WhatSphere audience model, score_version 1
- 2ReachAudience breadth rated targeted.WhatSphere audience model, score_version 1
- 3RepresentationRepresentation vs production-origin baseline: White 94, Black 26, Hispanic 28.WhatSphere representation model, score_version 1
- 4Content balanceContent balance entertainment-first at 4 of 100.WhatSphere content-balance model, score_version 1
WhatSphere presents the sourced record; it does not cast the judgement. Every statement above is drawn from a stored, sourced row — shown beside it — and nothing is asserted beyond what those receipts support.
Synopsis
When novelist Ohm Bauman retreats to a remote inn to scatter his parents' ashes, he is consumed by tales of a witch haunting the honeymoon suite. Disturbing visions and a shocking disappearance forces him to confront dark corners of his past.
Age: 47 — age-balanced
Quadrant Scores
Audience Representation
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Advocacy Over Time in Horror
The average advocacy score of Horror titles by release year, with this title marked. Higher is more advocacy-driven.
| Year | Average advocacy | Titles |
|---|---|---|
| 1932 | 0 | 2 |
| 1963 | 0 | 2 |
| 1970 | 6 | 2 |
| 1972 | 1 | 4 |
| 1973 | 1 | 3 |
| 1975 | 2 | 2 |
| 1976 | 0 | 2 |
| 1977 | 2 | 2 |
| 1978 | 0 | 5 |
| 1979 | 7 | 4 |
| 1980 | 2 | 3 |
| 1981 | 1 | 4 |
| 1982 | 0 | 4 |
| 1984 | 0 | 2 |
| 1985 | 0 | 2 |
| 1987 | 0 | 3 |
| 1988 | 2 | 2 |
| 1990 | 0 | 2 |
| 1992 | 0 | 2 |
| 1995 | 0 | 3 |
| 1996 | 0 | 2 |
| 1997 | 2 | 6 |
| 1998 | 0 | 2 |
| 1999 | 1 | 5 |
| 2000 | 1 | 5 |
| 2001 | 0 | 9 |
| 2002 | 1 | 8 |
| 2003 | 3 | 5 |
| 2004 | 0 | 10 |
| 2005 | 0 | 9 |
| 2006 | 1 | 9 |
| 2007 | 0 | 7 |
| 2008 | 1 | 5 |
| 2010 | 4 | 3 |
| 2016 | 3 | 3 |
| 2017 | 8 | 2 |
| 2018 | 6 | 2 |
| 2019 | 2 | 3 |
| 2020 | 15 | 3 |
| 2022 | 7 | 10 |
| 2023 | 5 | 5 |
| 2024 | 7 | 9 |
| 2025 | 3 | 16 |
| 2026 | 4 | 19 |
| This title (2026) | 4 | 1 |
● This title (2026): advocacy 4 · explore Horror →
Cast & Crew
Stephen Murphy (director) · Noel McInerney (director)
Made for the Same Audience
Titles with the closest audience-sphere profile — not just the same genre.
Same Audience, Lower Advocacy
Made for a similar audience but scored lower on advocacy — the closest less-message-driven picks, ranked by audience-sphere proximity.
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