Audience evidenceThe verdict — who this is for, by the receipts

Made first for young men 1

Hokum's audience scores lean most toward young men at 87 of 100, with comparable appeal to older men 1. Its overall reach is rated targeted — targeted reach aimed at a specific demographic segment 2. Relative to the expected cast make-up for its production origin, on-screen representation registers above the baseline for White and below it for Black and Hispanic 3. On content balance it reads entertainment-first at 4 of 100, weighting storytelling over explicit messaging 4.

The receipts — every claim above is sourced
  1. 1
    Audience scoreyoung men 87 of 100 is the top quadrant, with older men 81 close behind.WhatSphere audience model, score_version 1
  2. 2
    ReachAudience breadth rated targeted.WhatSphere audience model, score_version 1
  3. 3
    RepresentationRepresentation vs production-origin baseline: White 94, Black 26, Hispanic 28.WhatSphere representation model, score_version 1
  4. 4
    Content balanceContent balance entertainment-first at 4 of 100.WhatSphere content-balance model, score_version 1

WhatSphere presents the sourced record; it does not cast the judgement. Every statement above is drawn from a stored, sourced row — shown beside it — and nothing is asserted beyond what those receipts support.

Verified August 6, 2026Scores accuracy-checked against current data.Think a score is wrong? Submit a correction.
Primary audienceYoung MenYoung Men87
Young MaleYoung FemaleMature MaleMature Female
Primary audienceYoung Men
Targeted

Quadrant Scores

Young Men
87
Young Women
19
Older Men
81
Older Women
13
Loading factors...

Audience Representation

White
94
Black
26
Hispanic
28
Asian
38
South Asian
46
Middle Eastern
48
Indigenous
48
Mixed
42
Other
48
LGBTQ+
0

Faithfulness

Faithfulness not applicable

Faithfulness is scored only for adaptations.

Why this is blank

An original has no source text to compare. The score is left blank rather than shown as zero.

Advocacy

Advocacy4
Entertainment

Synopsis

When novelist Ohm Bauman retreats to a remote inn to scatter his parents' ashes, he is consumed by tales of a witch haunting the honeymoon suite. Disturbing visions and a shocking disappearance forces him to confront dark corners of his past.

Score version: v1Data confidence: 100%How are scores calculated?

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Lineage and popularity

No lineage or popularity yet

This title has no Wikidata match, source work, or Steam player snapshot. A missing snapshot is not zero.

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Compare with…

Advocacy Over Time in Horror

The average advocacy score of Horror titles by release year, with this title marked. Higher is more advocacy-driven.

25507519322026
Average advocacy score of Horror titles by release year
YearAverage advocacyTitles
193232
196302
197062
197214
197333
197542
197602
197732
197805
1979104
198043
198114
198204
198402
198532
198703
198822
199002
199202
199523
199632
199726
199802
199915
200015
200109
200218
200345
2004210
200529
200639
200717
200825
201053
201683
2017142
2018122
201963
2020263
20221210
202385
2024129
2025218
2026426
This title (2026)41

● This title (2026): advocacy 4 · explore Horror →

Cast & Crew

Stephen Murphy (director) · Noel McInerney (director)