In the Mouth of Madness

1995 · Movie · R · 95 min

Less advocacy-driven than 100% of Horror titles →
IMDBTMDB
Audience evidenceThe verdict — who this is for, by the receipts

Made first for young men 1

In the Mouth of Madness's audience scores lean most toward young men at 96 of 100, with comparable appeal to older men 1. Its overall reach is rated targeted — targeted reach aimed at a specific demographic segment 2. On content balance it reads entertainment-first at 0 of 100, weighting storytelling over explicit messaging 3.

The receipts — every claim above is sourced
  1. 1
    Audience scoreyoung men 96 of 100 is the top quadrant, with older men 90 close behind.WhatSphere audience model, score_version 1
  2. 2
    ReachAudience breadth rated targeted.WhatSphere audience model, score_version 1
  3. 3
    Content balanceContent balance entertainment-first at 0 of 100.WhatSphere content-balance model, score_version 1

WhatSphere presents the sourced record; it does not cast the judgement. Every statement above is drawn from a stored, sourced row — shown beside it — and nothing is asserted beyond what those receipts support.

Verified June 17, 2026Scores accuracy-checked against current data.Think a score is wrong? Submit a correction.

Synopsis

An insurance investigator visits a small town while looking into the strange disappearance of a popular horror novelist. He soon finds that the impact of the author’s books is far more than inspirational.

Young MaleYoung FemaleMature MaleMature Female
Primary audienceYoung Men
Targeted

Quadrant Scores

Young Men
96
Young Women
10
Older Men
90
Older Women
4
Advocacy0
Entertainment

Audience Representation

White
32
Black
31
Hispanic
59
Asian
38
South Asian
46
Middle Eastern
48
Indigenous
48
Mixed
42
Other
48
LGBTQ+
0

Where to Watch (US)

Free
HooplaHoopla
Rent
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Buy
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Score version: v1Data confidence: 100%How are scores calculated?

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Advocacy Over Time in Horror

The average advocacy score of Horror titles by release year, with this title marked. Higher is more advocacy-driven.

25507519322026
Average advocacy score of Horror titles by release year
YearAverage advocacyTitles
193202
196302
197062
197214
197313
197522
197602
197722
197805
197974
198023
198114
198204
198402
198502
198703
198822
199002
199202
199503
199602
199716
199802
199905
200015
200109
200218
200335
2004010
200508
200619
200707
200815
201043
201633
201782
201862
201923
2020153
2022710
202355
202479
202509
202606
This title (1995)01

This title (1995): advocacy 0 · explore Horror

Cast & Crew

Adam Druxman (director) · John Carpenter (director)