Who is this made for?

Lee Cronin's The Mummy (2026) is a horror movie whose audience scores lean most toward young men at 64 out of 100, with comparable appeal to older men (58). Its overall reach is rated mainstream, meaning it addresses a general audience. Measured against a balanced 50-point baseline, it sits 11 points toward men on the gender axis and near the midpoint on the age axis. Relative to the expected cast make-up for its production origin, on-screen representation registers above the baseline for Middle Eastern and below it for White and Black. Its content balance scores as entertainment-first at 0 out of 100, indicating its content choices weight storytelling over explicit messaging. All figures reflect WhatSphere's data-driven audience model rather than a critical opinion of the title.

Audience
Made primarily for young men (64), with strong secondary appeal to older men (58).
Reach
Has mainstream appeal — appeals to the general audience.
Advocacy
Entertainment (0/100) — content choices prioritize storytelling over messaging.
Representation
notably high middle eastern (85) representation, with lower black (26) and white (23) representation.
Verified July 28, 2026Scores accuracy-checked against current data.Think a score is wrong? Submit a correction.

Synopsis

The young daughter of a journalist disappears into the desert without a trace—eight years later, the broken family is shocked when she is returned to them, as what should be a joyful reunion turns into a living nightmare.

Young MaleYoung FemaleMature MaleMature Female
Primary audienceYoung Men
Mainstream

Quadrant Scores

Young Men
64
Young Women
42
Older Men
58
Older Women
36
Advocacy0
Entertainment

Audience Representation

White
23
Black
26
Hispanic
38
Asian
38
South Asian
46
Middle Eastern
85
Indigenous
48
Mixed
42
Other
48
LGBTQ+
0
Score version: v1Data confidence: 100%How are scores calculated?

What did the audience think? Rate Lee Cronin's The Mummy — every voice counts equally, no account needed. Clean reviews appear instantly.

Compare Lee Cronin's The Mummy

Put its audience profile side by side with any other title.

Compare with…

Advocacy Over Time in Horror

The average advocacy score of Horror titles by release year, with this title marked. Higher is more advocacy-driven.

25507519322026
Average advocacy score of Horror titles by release year
YearAverage advocacyTitles
193202
196302
197062
197214
197313
197522
197602
197722
197805
197974
198023
198114
198204
198402
198502
198703
198822
199002
199202
199503
199602
199726
199802
199915
200015
200109
200218
200335
2004010
200509
200619
200707
200815
201043
201633
201782
201862
201923
2020153
2022710
202355
202479
2025316
2026419
This title (2026)01

This title (2026): advocacy 0 · explore Horror

Cast & Crew

Cathal Watters (director) · Nicola Long (director)