Who is this made for?

Until Dawn (2025) is a horror movie whose audience scores lean most toward young men at 70 out of 100, a clearer skew than its appeal to the other three quadrants. Its overall reach is rated targeted, meaning it is aimed at a specific demographic segment. Measured against a balanced 50-point baseline, it sits 6 points toward men on the gender axis and 13 points toward younger viewers on the age axis. Relative to the expected cast make-up for its production origin, on-screen representation registers above the baseline for mixed-heritage and below it for Black and Hispanic. Its content balance scores as entertainment-first at 7 out of 100, indicating its content choices weight storytelling over explicit messaging. All figures reflect WhatSphere's data-driven audience model rather than a critical opinion of the title.

Audience
Made primarily for young men (70).
Reach
Has targeted appeal — designed for a specific demographic segment.
Advocacy
Entertainment (7/100) — content choices prioritize storytelling over messaging.
Representation
notably high mixed (73) representation, with lower hispanic (28) and black (26) representation.
Verified July 28, 2026Scores accuracy-checked against current data.Think a score is wrong? Submit a correction.

Synopsis

One year after her sister Melanie mysteriously disappeared, Clover and her friends head into the remote valley where she vanished in search of answers. Exploring an abandoned visitor center, they find themselves stalked by a masked killer and horrifically murdered one by one...only to wake up and find themselves back at the beginning of the same evening.

Young MaleYoung FemaleMature MaleMature Female
Primary audienceYoung Men
Targeted

Quadrant Scores

Young Men
70
Young Women
57
Older Men
43
Older Women
30
Advocacy7
Entertainment

Audience Representation

White
37
Black
26
Hispanic
28
Asian
45
South Asian
46
Middle Eastern
48
Indigenous
48
Mixed
73
Other
48
LGBTQ+
0
Score version: v1Data confidence: 100%How are scores calculated?

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Advocacy Over Time in Horror

The average advocacy score of Horror titles by release year, with this title marked. Higher is more advocacy-driven.

25507519322026
Average advocacy score of Horror titles by release year
YearAverage advocacyTitles
193202
196302
197062
197214
197313
197522
197602
197722
197805
197974
198023
198114
198204
198402
198502
198703
198822
199002
199202
199503
199602
199726
199802
199915
200015
200109
200218
200335
2004010
200509
200619
200707
200815
201043
201633
201782
201862
201923
2020153
2022710
202355
202479
2025316
2026419
This title (2025)71

This title (2025): advocacy 7 · explore Horror

Cast & Crew

Barnabas Regensburger (director) · Attila Veres (director)