Made first for young men 1
Die Hard's audience scores lean most toward young men at 100 of 100, with comparable appeal to older men 1. Its overall reach is rated targeted — targeted reach aimed at a specific demographic segment 2. On content balance it reads entertainment-first at 0 of 100, weighting storytelling over explicit messaging 3.
- 1Audience scoreyoung men 100 of 100 is the top quadrant, with older men 86 close behind.WhatSphere audience model, score_version 1
- 2ReachAudience breadth rated targeted.WhatSphere audience model, score_version 1
- 3Content balanceContent balance entertainment-first at 0 of 100.WhatSphere content-balance model, score_version 1
WhatSphere presents the sourced record; it does not cast the judgement. Every statement above is drawn from a stored, sourced row — shown beside it — and nothing is asserted beyond what those receipts support.
Synopsis
NYPD cop John McClane's plan to reconcile with his estranged wife is thrown for a serious loop when, minutes after he arrives at her office's Christmas Party, the entire building is overtaken by a group of terrorists. With little help from the LAPD, wisecracking McClane sets out to single-handedly rescue the hostages and bring the bad guys down.
Age: 43 — leans younger
Quadrant Scores
Audience Representation
Where to Watch (US)
Amazon Prime Video
AMC Plus Apple TV Channel 
AMC+ Amazon Channel
AMC+
AMC
Amazon Prime Video with Ads
Amazon Video
Apple TV Store
Google Play Movies
YouTube
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Advocacy Over Time in Action
The average advocacy score of Action titles by release year, with this title marked. Higher is more advocacy-driven.
| Year | Average advocacy | Titles |
|---|---|---|
| 1964 | 0 | 2 |
| 1965 | 4 | 3 |
| 1966 | 0 | 4 |
| 1968 | 2 | 2 |
| 1970 | 0 | 2 |
| 1971 | 0 | 4 |
| 1972 | 0 | 2 |
| 1973 | 1 | 9 |
| 1975 | 0 | 3 |
| 1977 | 2 | 2 |
| 1979 | 0 | 3 |
| 1980 | 3 | 5 |
| 1981 | 0 | 3 |
| 1982 | 0 | 5 |
| 1983 | 0 | 7 |
| 1984 | 2 | 11 |
| 1985 | 0 | 7 |
| 1986 | 1 | 10 |
| 1987 | 1 | 14 |
| 1988 | 0 | 4 |
| 1989 | 0 | 10 |
| 1990 | 0 | 5 |
| 1991 | 0 | 9 |
| 1992 | 0 | 8 |
| 1993 | 0 | 11 |
| 1994 | 1 | 14 |
| 1995 | 1 | 11 |
| 1996 | 0 | 9 |
| 1997 | 2 | 13 |
| 1998 | 0 | 10 |
| 1999 | 1 | 13 |
| 2000 | 1 | 11 |
| 2001 | 1 | 20 |
| 2002 | 1 | 17 |
| 2003 | 2 | 14 |
| 2004 | 2 | 19 |
| 2005 | 3 | 18 |
| 2006 | 1 | 23 |
| 2007 | 1 | 18 |
| 2008 | 2 | 22 |
| 2009 | 2 | 9 |
| 2010 | 3 | 8 |
| 2011 | 3 | 12 |
| 2012 | 5 | 10 |
| 2013 | 4 | 16 |
| 2014 | 6 | 9 |
| 2015 | 6 | 16 |
| 2016 | 9 | 9 |
| 2017 | 4 | 16 |
| 2018 | 9 | 20 |
| 2019 | 9 | 17 |
| 2020 | 6 | 11 |
| 2021 | 7 | 25 |
| 2022 | 11 | 31 |
| 2023 | 8 | 24 |
| 2024 | 6 | 28 |
| 2025 | 2 | 27 |
| 2026 | 7 | 7 |
| This title (1988) | 0 | 1 |
● This title (1988): advocacy 0 · explore Action →
Cast & Crew
William Neil (director) · Michael Alan Kahn (director)
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