Audience evidenceThe verdict — who this is for, by the receipts

Made first for young men 1

Licence to Kill's audience scores lean most toward young men at 100 of 100 1. Its overall reach is rated targeted — targeted reach aimed at a specific demographic segment 2. Relative to the expected cast make-up for its production origin, on-screen representation registers above the baseline for White and below it for Hispanic and Indigenous 3. On content balance it reads entertainment-first at 0 of 100, weighting storytelling over explicit messaging 4.

The receipts — every claim above is sourced
  1. 1
    Audience scoreyoung men 100 of 100 is the top quadrant.WhatSphere audience model, score_version 1
  2. 2
    ReachAudience breadth rated targeted.WhatSphere audience model, score_version 1
  3. 3
    RepresentationRepresentation vs production-origin baseline: White 99, Hispanic 5, Indigenous 35.WhatSphere representation model, score_version 1
  4. 4
    Content balanceContent balance entertainment-first at 0 of 100.WhatSphere content-balance model, score_version 1

WhatSphere presents the sourced record; it does not cast the judgement. Every statement above is drawn from a stored, sourced row — shown beside it — and nothing is asserted beyond what those receipts support.

Data updated March 24, 2026Scored, pending verification.Think a score is wrong? Submit a correction.

Synopsis

After capturing the notorious drug lord Franz Sanchez, Bond's close friend and former CIA agent Felix Leiter is left for dead and his wife is murdered. Bond goes rogue and seeks vengeance on those responsible, as he infiltrates Sanchez's organization from the inside.

Young MaleYoung FemaleMature MaleMature Female
Primary audienceYoung Men
Targeted

Quadrant Scores

Young Men
100
Young Women
32
Older Men
68
Older Women
0
Advocacy0
Entertainment

Audience Representation

White
99
Black
38
Hispanic
5
Asian
50
South Asian
50
Middle Eastern
52
Indigenous
35
Mixed
35
Other
48
LGBTQ+
0

Where to Watch (US)

Stream
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Rent
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Buy
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Score version: v1Data confidence: 100%How are scores calculated?

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Advocacy Over Time in Adventure

The average advocacy score of Adventure titles by release year, with this title marked. Higher is more advocacy-driven.

25507519522026
Average advocacy score of Adventure titles by release year
YearAverage advocacyTitles
195202
195942
196002
196313
196603
196832
197214
197312
197515
197802
197902
198102
198204
198313
198418
198502
198603
198704
198802
198915
199003
199122
199202
199303
199414
199524
199603
199719
199804
199909
200019
200138
2002110
200338
2004311
2005111
2006111
2007112
200817
200928
2010410
2011210
201266
2013312
2014411
2015512
2016612
2017313
2018523
2019626
2020418
2021533
2022827
2023830
2024430
2025122
202678
This title (1989)01

This title (1989): advocacy 0 · explore Adventure

Cast & Crew

Miguel Lima (director) · Ramón Bravo (director)