Audience evidenceThe verdict — who this is for, by the receipts

Made first for young men 1

The Living Daylights's audience scores lean most toward young men at 98 of 100 1. Its overall reach is rated targeted — targeted reach aimed at a specific demographic segment 2. Relative to the expected cast make-up for its production origin, on-screen representation registers above the baseline for White 3. On content balance it reads entertainment-first at 0 of 100, weighting storytelling over explicit messaging 4.

The receipts — every claim above is sourced
  1. 1
    Audience scoreyoung men 98 of 100 is the top quadrant.WhatSphere audience model, score_version 1
  2. 2
    ReachAudience breadth rated targeted.WhatSphere audience model, score_version 1
  3. 3
    RepresentationRepresentation vs production-origin baseline: White 76.WhatSphere representation model, score_version 1
  4. 4
    Content balanceContent balance entertainment-first at 0 of 100.WhatSphere content-balance model, score_version 1

WhatSphere presents the sourced record; it does not cast the judgement. Every statement above is drawn from a stored, sourced row — shown beside it — and nothing is asserted beyond what those receipts support.

Data updated March 24, 2026Scored, pending verification.Think a score is wrong? Submit a correction.

Synopsis

After a defecting Russian general reveals a plot to assassinate foreign spies, James Bond is assigned a secret mission to dispatch the new head of the KGB to prevent an escalation of tensions between the Soviet Union and the West.

Young MaleYoung FemaleMature MaleMature Female
Primary audienceYoung Men
Targeted

Quadrant Scores

Young Men
98
Young Women
28
Older Men
72
Older Women
2
Advocacy0
Entertainment

Audience Representation

White
76
Black
44
Hispanic
46
Asian
40
South Asian
40
Middle Eastern
46
Indigenous
50
Mixed
44
Other
48
LGBTQ+
0

Where to Watch (US)

Stream
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Rent
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Buy
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Score version: v1Data confidence: 100%How are scores calculated?

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Advocacy Over Time in Action

The average advocacy score of Action titles by release year, with this title marked. Higher is more advocacy-driven.

25507519642026
Average advocacy score of Action titles by release year
YearAverage advocacyTitles
196402
196543
196604
196822
197002
197104
197202
197319
197503
197722
197903
198035
198103
198205
198307
1984211
198507
1986210
1987114
198804
1989010
199005
199109
199218
1993011
1994214
1995111
199609
1997213
1998010
1999113
2000111
2001120
2002117
2003214
2004219
2005318
2006123
2007118
2008222
200929
201038
2011312
2012510
2013416
201469
2015716
2016159
2017917
2018920
20191118
20201013
20211025
20221532
20231225
2024831
2025435
2026816
This title (1987)01

This title (1987): advocacy 0 · explore Action

Cast & Crew

John Glen (director) · Jim Morahan (director)