Audience evidenceThe verdict — who this is for, by the receipts

Made first for young men 1

Who Framed Roger Rabbit's audience scores lean most toward young men at 73 of 100 1. Its overall reach is rated targeted — targeted reach aimed at a specific demographic segment 2. Relative to the expected cast make-up for its production origin, on-screen representation registers above the baseline for White and below it for Black and Hispanic 3. On content balance it reads entertainment-first at 0 of 100, weighting storytelling over explicit messaging 4.

The receipts — every claim above is sourced
  1. 1
    Audience scoreyoung men 73 of 100 is the top quadrant.WhatSphere audience model, score_version 1
  2. 2
    ReachAudience breadth rated targeted.WhatSphere audience model, score_version 1
  3. 3
    RepresentationRepresentation vs production-origin baseline: White 78, Black 26, Hispanic 28.WhatSphere representation model, score_version 1
  4. 4
    Content balanceContent balance entertainment-first at 0 of 100.WhatSphere content-balance model, score_version 1

WhatSphere presents the sourced record; it does not cast the judgement. Every statement above is drawn from a stored, sourced row — shown beside it — and nothing is asserted beyond what those receipts support.

Verified June 10, 2026Scores accuracy-checked against current data.Think a score is wrong? Submit a correction.

Synopsis

'Toon star Roger is worried that his wife Jessica is playing pattycake with someone else, so the studio hires detective Eddie Valiant to snoop on her. But the stakes are quickly raised when Marvin Acme is found dead and Roger is the prime suspect.

Young MaleYoung FemaleMature MaleMature Female
Primary audienceYoung Men
Targeted

Quadrant Scores

Young Men
73
Young Women
58
Older Men
42
Older Women
27
Advocacy0
Entertainment

Audience Representation

White
78
Black
26
Hispanic
28
Asian
38
South Asian
46
Middle Eastern
48
Indigenous
48
Mixed
42
Other
48
LGBTQ+
0

Where to Watch (US)

Stream
Disney PlusDisney Plus
Rent
Amazon VideoAmazon VideoApple TV StoreApple TV StoreGoogle Play MoviesGoogle Play MoviesYouTubeYouTubeFandango At HomeFandango At Home
Buy
Amazon VideoAmazon VideoApple TV StoreApple TV StoreGoogle Play MoviesGoogle Play MoviesYouTubeYouTubeFandango At HomeFandango At Home

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Score version: v1Data confidence: 100%How are scores calculated?

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Advocacy Over Time in Fantasy

The average advocacy score of Fantasy titles by release year, with this title marked. Higher is more advocacy-driven.

25507519402026
Average advocacy score of Fantasy titles by release year
YearAverage advocacyTitles
194002
197002
197702
197802
198202
198416
198502
198603
198705
198815
198932
199005
199114
199234
199303
199425
199504
199602
199723
199826
199916
200004
200149
200222
200317
200456
200507
200618
200708
200847
200924
201053
201134
201375
201422
2016106
201786
201863
2019911
202073
202168
20221315
20232010
202456
2025011
2026173
This title (1988)01

This title (1988): advocacy 0 · explore Fantasy

Cast & Crew

Richard Williams (director) · Chris Brock (director)