Made first for older men 1
UFC 122: Marquardt vs Okami's audience scores lean most toward older men at 100 of 100 1. Its overall reach is rated targeted — targeted reach aimed at a specific demographic segment 2. On content balance it reads entertainment-first at 0 of 100, weighting storytelling over explicit messaging 3.
- 1Audience scoreolder men 100 of 100 is the top quadrant.WhatSphere audience model, score_version 1
- 2ReachAudience breadth rated targeted.WhatSphere audience model, score_version 1
- 3Content balanceContent balance entertainment-first at 0 of 100.WhatSphere content-balance model, score_version 1
WhatSphere presents the sourced record; it does not cast the judgement. Every statement above is drawn from a stored, sourced row — shown beside it — and nothing is asserted beyond what those receipts support.
Synopsis
UFC 122: Marquardt vs. Okami was a mixed martial arts event held by the Ultimate Fighting Championship on November 13, 2010 at König Pilsener Arena in Oberhausen, Germany. Vitor Belfort was set to face Yushin Okami in the main event, with the winner receiving a middleweight title shot. However, on September 21, 2010, Belfort withdrew from the fight to face Anderson Silva. Nate Marquardt ended up fighting Yushin Okami in the main event, which would still determine the next #1 contender.
Age: 61 — leans mature
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