Made first for older women 1
This Is Us's audience scores lean most toward older women at 57 of 100, with comparable appeal to older men 1. Its overall reach is rated mainstream — mainstream, general-audience reach 2. Relative to the expected cast make-up for its production origin, on-screen representation registers above the baseline for Black and below it for Hispanic 3. On content balance it reads entertainment-first at 9 of 100, weighting storytelling over explicit messaging 4.
- 1Audience scoreolder women 57 of 100 is the top quadrant, with older men 54 close behind.WhatSphere audience model, score_version 1
- 2ReachAudience breadth rated mainstream.WhatSphere audience model, score_version 1
- 3RepresentationRepresentation vs production-origin baseline: Black 88, Hispanic 33.WhatSphere representation model, score_version 1
- 4Content balanceContent balance entertainment-first at 9 of 100.WhatSphere content-balance model, score_version 1
WhatSphere presents the sourced record; it does not cast the judgement. Every statement above is drawn from a stored, sourced row — shown beside it — and nothing is asserted beyond what those receipts support.
Synopsis
Follows the lives and families of three adults living and growing up in the United States of America in present and past times. As their paths cross and their life stories intertwine in curious ways, we find that several of them share the same birthday - and so much more than anyone would expect.
Age: 56 — leans mature
Quadrant Scores
Audience Representation
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