Audience evidenceThe verdict — who this is for, by the receipts

Made first for older women 1

Insecure's audience scores lean most toward older women at 82 of 100, with comparable appeal to young women 1. Its overall reach is rated targeted — targeted reach aimed at a specific demographic segment 2. Relative to the expected cast make-up for its production origin, on-screen representation registers above the baseline for Black and mixed-heritage and below it for White and Hispanic 3. On content balance it reads entertainment-first at 10 of 100, weighting storytelling over explicit messaging 4.

The receipts — every claim above is sourced
  1. 1
    Audience scoreolder women 82 of 100 is the top quadrant, with young women 75 close behind.WhatSphere audience model, score_version 1
  2. 2
    ReachAudience breadth rated targeted.WhatSphere audience model, score_version 1
  3. 3
    RepresentationRepresentation vs production-origin baseline: Black 98, mixed-heritage 71, White 1, Hispanic 28.WhatSphere representation model, score_version 1
  4. 4
    Content balanceContent balance entertainment-first at 10 of 100.WhatSphere content-balance model, score_version 1

WhatSphere presents the sourced record; it does not cast the judgement. Every statement above is drawn from a stored, sourced row — shown beside it — and nothing is asserted beyond what those receipts support.

Data updated March 22, 2026Scored, pending verification.Think a score is wrong? Submit a correction.

Synopsis

Follows the awkward experiences and racy tribulations of a modern-day African-American woman.

Young MaleYoung FemaleMature MaleMature Female
Primary audienceOlder Women
Targeted

Quadrant Scores

Young Men
18
Young Women
75
Older Men
25
Older Women
82
Advocacy10
Entertainment

Audience Representation

White
1
Black
98
Hispanic
28
Asian
38
South Asian
52
Middle Eastern
48
Indigenous
48
Mixed
71
Other
48
LGBTQ+
19

Where to Watch (US)

Stream
HBO MaxHBO MaxHBO Max Amazon ChannelHBO Max Amazon Channel
Buy
Amazon VideoAmazon VideoApple TV StoreApple TV StoreGoogle Play MoviesGoogle Play MoviesFandango At HomeFandango At Home

View streaming options ↗

Score version: v1Data confidence: 100%How are scores calculated?

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Advocacy Over Time in Comedy

The average advocacy score of Comedy titles by release year, with this title marked. Higher is more advocacy-driven.

25507519142026
Average advocacy score of Comedy titles by release year
YearAverage advocacyTitles
191402
192503
193122
193302
193504
193702
194004
194102
194302
194416
194504
194702
194822
195014
195102
195204
1953010
195542
195623
195734
195806
195923
196005
1961210
196216
196306
196408
196509
196606
196807
196925
197017
197105
197206
197309
197418
197509
1976012
197727
197814
197918
198007
198109
1982410
1983112
1984010
1985114
1986020
1987017
1988013
1989124
1990021
1991114
1992017
1993020
1994325
1995119
1996215
1997122
1998124
1999236
2000133
2001131
2002132
2003029
2004140
2005241
2006144
2007153
2008020
2009218
2010110
2011121
2012010
2013413
2014311
201527
2016710
201737
2018612
2019416
2020419
2021519
2022822
20231511
2024716
2025112
2026011
This title (2016)101

This title (2016): advocacy 10 · explore Comedy

Cast & Crew