Audience evidenceThe verdict — who this is for, by the receipts

Made first for young men 1

The Mummy: Tomb of the Dragon Emperor's audience scores lean most toward young men at 96 of 100 1. Its overall reach is rated targeted — targeted reach aimed at a specific demographic segment 2. Relative to the expected cast make-up for its production origin, on-screen representation registers above the baseline for White and below it for Asian 3. On content balance it reads entertainment-first at 0 of 100, weighting storytelling over explicit messaging 4.

The receipts — every claim above is sourced
  1. 1
    Audience scoreyoung men 96 of 100 is the top quadrant.WhatSphere audience model, score_version 1
  2. 2
    ReachAudience breadth rated targeted.WhatSphere audience model, score_version 1
  3. 3
    RepresentationRepresentation vs production-origin baseline: White 99, Asian 0.WhatSphere representation model, score_version 1
  4. 4
    Content balanceContent balance entertainment-first at 0 of 100.WhatSphere content-balance model, score_version 1

WhatSphere presents the sourced record; it does not cast the judgement. Every statement above is drawn from a stored, sourced row — shown beside it — and nothing is asserted beyond what those receipts support.

Data updated March 25, 2026Scored, pending verification.Think a score is wrong? Submit a correction.
Primary audienceYoung MenYoung Men96
Young MaleYoung FemaleMature MaleMature Female
Primary audienceYoung Men
Targeted

Quadrant Scores

Young Men
96
Young Women
52
Older Men
48
Older Women
4
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Audience Representation

White
99
Black
50
Hispanic
50
Asian
0
South Asian
50
Middle Eastern
50
Indigenous
50
Mixed
60
Other
48
LGBTQ+
0

Faithfulness

Faithfulness not applicable

Faithfulness is scored only for adaptations.

Why this is blank

An original has no source text to compare. The score is left blank rather than shown as zero.

Advocacy

Advocacy0
Entertainment

Where to Watch (US)

Stream
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Buy
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Synopsis

Archaeologist Rick O'Connell travels to China, pitting him against an emperor from the 2,000-year-old Han dynasty who's returned from the dead to pursue a quest for world domination. This time, O'Connell enlists the help of his wife and son to quash the so-called 'Dragon Emperor' and his abuse of supernatural power.

Score version: v1Data confidence: 85%How are scores calculated?

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Lineage and popularity

No lineage or popularity yet

This title has no Wikidata match, source work, or Steam player snapshot. A missing snapshot is not zero.

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Compare with…

Advocacy Over Time in Adventure

The average advocacy score of Adventure titles by release year, with this title marked. Higher is more advocacy-driven.

25507519522026
Average advocacy score of Adventure titles by release year
YearAverage advocacyTitles
195202
195982
196002
196313
196623
196832
197224
197312
197535
197832
197932
198132
198224
198343
198428
198562
198603
198734
198802
198935
199023
199122
199202
199323
199434
199564
199603
199749
199834
199919
200029
200168
2002310
200378
2004411
2005311
2006211
2007212
200847
200968
2010710
2011410
2012116
2013512
2014711
2015812
2016812
20171013
2018923
20191328
2020919
20211033
20221627
20231431
2024836
2025123
2026424
This title (2008)01

● This title (2008): advocacy 0 · explore Adventure →

Cast & Crew

Rob Cohen (director) · Simon Duggan (director)