Made first for young men 1
The Midnight Special's audience scores lean most toward young men at 82 of 100 1. Its overall reach is rated targeted — targeted reach aimed at a specific demographic segment 2. On content balance it reads entertainment-first at 0 of 100, weighting storytelling over explicit messaging 3.
- 1Audience scoreyoung men 82 of 100 is the top quadrant.WhatSphere audience model, score_version 1
- 2ReachAudience breadth rated targeted.WhatSphere audience model, score_version 1
- 3Content balanceContent balance entertainment-first at 0 of 100.WhatSphere content-balance model, score_version 1
WhatSphere presents the sourced record; it does not cast the judgement. Every statement above is drawn from a stored, sourced row — shown beside it — and nothing is asserted beyond what those receipts support.
Synopsis
The Midnight Special is an American late-night musical variety series that aired on NBC during the 1970s and early 1980s, created and produced by Burt Sugarman. It premiered as a special on August 19, 1972, then began its run as a regular series on February 2, 1973; its last episode was on May 1, 1981. The ninety-minute program followed the Friday night edition of The Tonight Show Starring Johnny Carson. The show typically featured guest hosts, except for a period from July 1975 through March 1976 when singer Helen Reddy served as the regular host. Wolfman Jack served as the announcer and frequent guest host. The series also occasionally aired vintage footage of older acts. As the program neared the end of its run in the early 1980s, it began to frequently use lip-synched performances rather than live. The program also featured occasional comedic performances such as Richard Pryor and Andy Kaufman.
Age: 35 — leans younger
Quadrant Scores
Audience Representation
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Advocacy Over Time in Music
The average advocacy score of Music titles by release year. Higher is more advocacy-driven.
| Year | Average advocacy | Titles |
|---|---|---|
| 1992 | 0 | 2 |
| 1999 | 0 | 2 |
| 2004 | 0 | 5 |
| 2005 | 3 | 4 |
| 2008 | 0 | 4 |
| 2012 | 0 | 2 |
| 2023 | 24 | 2 |
Cast & Crew
Made for the Same Audience
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