Audience evidenceThe verdict — who this is for, by the receipts

Made first for young women 1

Live at Much's audience scores lean most toward young women at 64 of 100, with comparable appeal to young men 1. Its overall reach is rated mainstream — mainstream, general-audience reach 2. On content balance it reads entertainment-first at 0 of 100, weighting storytelling over explicit messaging 3.

The receipts — every claim above is sourced
  1. 1
    Audience scoreyoung women 64 of 100 is the top quadrant, with young men 60 close behind.WhatSphere audience model, score_version 1
  2. 2
    ReachAudience breadth rated mainstream.WhatSphere audience model, score_version 1
  3. 3
    Content balanceContent balance entertainment-first at 0 of 100.WhatSphere content-balance model, score_version 1

WhatSphere presents the sourced record; it does not cast the judgement. Every statement above is drawn from a stored, sourced row — shown beside it — and nothing is asserted beyond what those receipts support.

Verified July 17, 2026Scores accuracy-checked against current data.Think a score is wrong? Submit a correction.

Synopsis

Live at Much, stylized as Live @ Much, is a celebrity interview and/or performance show that is irregularly broadcast on Canadian music television station, MuchMusic. The title used for this kind of show was first used in 2002 and has been since. The show is filmed in front of a live audience at the Much Music Headquarters on Queen Street West in Toronto, Ontario, Canada. Guests are interviewed by MuchMusic VJs, and if they are musicians, perform songs. The show typically runs for a duration of 60 minutes. Live at Much has no fixed schedule, and the periods between broadcasts have been as short as two days or as long as three months.

Young MaleYoung FemaleMature MaleMature Female
Primary audienceYoung Women
Targeted

Quadrant Scores

Young Men
62
Young Women
71
Older Men
29
Older Women
38
Advocacy0
Entertainment

Audience Representation

White
96
Black
26
Hispanic
28
Asian
38
South Asian
46
Middle Eastern
48
Indigenous
48
Mixed
42
Other
48
LGBTQ+
0
Score version: v1Data confidence: 100%How are scores calculated?

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Advocacy Over Time in Music

The average advocacy score of Music titles by release year, with this title marked. Higher is more advocacy-driven.

25507519922023
Average advocacy score of Music titles by release year
YearAverage advocacyTitles
199202
199902
200405
200534
200804
201202
2023242
This title (2005)01

This title (2005): advocacy 0 · explore Music

Cast & Crew