Made first for older women 1
The Handmaiden's audience scores lean most toward older women at 85 of 100 1. Its overall reach is rated targeted — targeted reach aimed at a specific demographic segment 2. On content balance it reads entertainment-first at 4 of 100, weighting storytelling over explicit messaging 3.
- 1Audience scoreolder women 85 of 100 is the top quadrant.WhatSphere audience model, score_version 1
- 2ReachAudience breadth rated targeted.WhatSphere audience model, score_version 1
- 3Content balanceContent balance entertainment-first at 4 of 100.WhatSphere content-balance model, score_version 1
WhatSphere presents the sourced record; it does not cast the judgement. Every statement above is drawn from a stored, sourced row — shown beside it — and nothing is asserted beyond what those receipts support.
Synopsis
1930s Korea, in the period of Japanese occupation, a new girl, Sookee, is hired as a handmaiden to a Japanese heiress, Hideko, who lives a secluded life on a large countryside estate with her domineering Uncle Kouzuki. But the maid has a secret. She is a pickpocket recruited by a swindler posing as a Japanese Count to help him seduce the Lady to steal her fortune.
Age: 70 — strongly mature-audience
Quadrant Scores
Audience Representation
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Advocacy Over Time in Thriller
The average advocacy score of Thriller titles by release year, with this title marked. Higher is more advocacy-driven.
| Year | Average advocacy | Titles |
|---|---|---|
| 1942 | 0 | 2 |
| 1944 | 1 | 2 |
| 1946 | 0 | 4 |
| 1947 | 0 | 2 |
| 1948 | 0 | 2 |
| 1949 | 0 | 2 |
| 1951 | 1 | 4 |
| 1954 | 6 | 2 |
| 1955 | 0 | 2 |
| 1956 | 0 | 3 |
| 1958 | 1 | 3 |
| 1959 | 0 | 3 |
| 1960 | 2 | 2 |
| 1963 | 0 | 4 |
| 1964 | 1 | 6 |
| 1965 | 6 | 2 |
| 1967 | 0 | 2 |
| 1968 | 1 | 4 |
| 1969 | 0 | 3 |
| 1970 | 0 | 3 |
| 1971 | 0 | 6 |
| 1972 | 1 | 5 |
| 1973 | 2 | 2 |
| 1974 | 0 | 2 |
| 1975 | 2 | 5 |
| 1976 | 0 | 6 |
| 1978 | 0 | 3 |
| 1979 | 0 | 2 |
| 1980 | 2 | 2 |
| 1981 | 0 | 2 |
| 1982 | 1 | 5 |
| 1983 | 2 | 2 |
| 1984 | 2 | 6 |
| 1985 | 0 | 4 |
| 1986 | 3 | 6 |
| 1987 | 1 | 9 |
| 1988 | 2 | 2 |
| 1989 | 1 | 8 |
| 1990 | 0 | 8 |
| 1991 | 2 | 6 |
| 1992 | 2 | 6 |
| 1993 | 0 | 9 |
| 1994 | 1 | 7 |
| 1995 | 1 | 12 |
| 1996 | 2 | 11 |
| 1997 | 1 | 11 |
| 1998 | 1 | 11 |
| 1999 | 3 | 8 |
| 2000 | 2 | 12 |
| 2001 | 0 | 12 |
| 2002 | 1 | 12 |
| 2003 | 2 | 15 |
| 2004 | 0 | 14 |
| 2005 | 0 | 20 |
| 2006 | 1 | 24 |
| 2007 | 1 | 25 |
| 2008 | 1 | 17 |
| 2009 | 4 | 4 |
| 2010 | 10 | 2 |
| 2011 | 0 | 5 |
| 2012 | 4 | 4 |
| 2014 | 3 | 6 |
| 2015 | 6 | 4 |
| 2016 | 4 | 2 |
| 2017 | 4 | 5 |
| 2018 | 4 | 4 |
| 2019 | 8 | 9 |
| 2020 | 2 | 3 |
| 2021 | 11 | 6 |
| 2022 | 6 | 9 |
| 2023 | 8 | 7 |
| 2024 | 9 | 16 |
| 2025 | 3 | 25 |
| 2026 | 4 | 17 |
| This title (2016) | 4 | 1 |
● This title (2016): advocacy 4 · explore Thriller →
Cast & Crew
Chung Chung-hoon (director) · Bae Il-hyuck (director)
Made for the Same Audience
Titles with the closest audience-sphere profile — not just the same genre.
Same Audience, Lower Advocacy
Made for a similar audience but scored lower on advocacy — the closest less-message-driven picks, ranked by audience-sphere proximity.
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