Audience evidenceThe verdict — who this is for, by the receipts

Made first for young women 1

Ghost's audience scores lean most toward young women at 73 of 100 1. Its overall reach is rated targeted — targeted reach aimed at a specific demographic segment 2. Relative to the expected cast make-up for its production origin, on-screen representation registers below the baseline for White and Hispanic 3. On content balance it reads entertainment-first at 0 of 100, weighting storytelling over explicit messaging 4.

The receipts — every claim above is sourced
  1. 1
    Audience scoreyoung women 73 of 100 is the top quadrant.WhatSphere audience model, score_version 1
  2. 2
    ReachAudience breadth rated targeted.WhatSphere audience model, score_version 1
  3. 3
    RepresentationRepresentation vs production-origin baseline: White 27, Hispanic 34.WhatSphere representation model, score_version 1
  4. 4
    Content balanceContent balance entertainment-first at 0 of 100.WhatSphere content-balance model, score_version 1

WhatSphere presents the sourced record; it does not cast the judgement. Every statement above is drawn from a stored, sourced row — shown beside it — and nothing is asserted beyond what those receipts support.

Data updated March 25, 2026Scored, pending verification.Think a score is wrong? Submit a correction.

Synopsis

After a young man is murdered, his spirit stays behind to warn his lover of impending danger, with the help of a reluctant psychic.

Young MaleYoung FemaleMature MaleMature Female
Primary audienceYoung Women
Targeted

Quadrant Scores

Young Men
45
Young Women
73
Older Men
27
Older Women
56
Advocacy0
Entertainment

Audience Representation

White
27
Black
64
Hispanic
34
Asian
42
South Asian
46
Middle Eastern
52
Indigenous
48
Mixed
42
Other
48
LGBTQ+
0

Where to Watch (US)

Stream
Paramount Plus PremiumParamount Plus PremiumParamount Plus EssentialParamount Plus EssentialParamount+ Amazon ChannelParamount+ Amazon ChannelParamount+ Roku Premium ChannelParamount+ Roku Premium Channel
Free
KanopyKanopyHooplaHoopla
Rent
Amazon VideoAmazon VideoApple TV StoreApple TV StoreGoogle Play MoviesGoogle Play MoviesYouTubeYouTubeFandango At HomeFandango At HomeJustWatch TVJustWatch TVSpectrum On DemandSpectrum On DemandPlexPlex
Buy
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Score version: v1Data confidence: 85%How are scores calculated?

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Compare with…

Advocacy Over Time in Fantasy

The average advocacy score of Fantasy titles by release year, with this title marked. Higher is more advocacy-driven.

25507519402026
Average advocacy score of Fantasy titles by release year
YearAverage advocacyTitles
194002
197002
197702
197802
198202
198416
198502
198603
198705
198815
198932
199005
199114
199234
199303
199425
199504
199602
199723
199826
199916
200004
200149
200222
200317
200456
200507
200618
200708
200847
200924
201053
201134
201375
201422
2016106
201786
201863
2019911
202073
202168
20221315
20232010
202456
2025010
2026173
This title (1990)01

This title (1990): advocacy 0 · explore Fantasy

Cast & Crew

John Hockridge (director) · Joseph Ray (director)