Audience evidenceThe verdict — who this is for, by the receipts

Made first for young women 1

Practical Magic's audience scores lean most toward young women at 94 of 100, with comparable appeal to older women 1. Its overall reach is rated targeted — targeted reach aimed at a specific demographic segment 2. On content balance it reads entertainment-first at 0 of 100, weighting storytelling over explicit messaging 3.

The receipts — every claim above is sourced
  1. 1
    Audience scoreyoung women 94 of 100 is the top quadrant, with older women 87 close behind.WhatSphere audience model, score_version 1
  2. 2
    ReachAudience breadth rated targeted.WhatSphere audience model, score_version 1
  3. 3
    Content balanceContent balance entertainment-first at 0 of 100.WhatSphere content-balance model, score_version 1

WhatSphere presents the sourced record; it does not cast the judgement. Every statement above is drawn from a stored, sourced row — shown beside it — and nothing is asserted beyond what those receipts support.

Verified June 14, 2026Scores accuracy-checked against current data.Think a score is wrong? Submit a correction.
Primary audienceYoung WomenYoung Women94
Young MaleYoung FemaleMature MaleMature Female
Primary audienceYoung Women
Targeted

Quadrant Scores

Young Men
13
Young Women
94
Older Men
6
Older Women
87
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Audience Representation

Racial audience withheld

Only 65% of the cast has a researched race, so these scores stay blank.

Why this is blank

A partial classification would pull origin-race scores toward the researched slice and away from the cast as it is. The nine audience scores are withheld instead of shown as zero. Zero would mean no audience, which is not what a thin cast record says.

LGBTQ+
0

Faithfulness

Faithfulness not applicable

Faithfulness is scored only for adaptations.

Why this is blank

An original has no source text to compare. The score is left blank rather than shown as zero.

Advocacy

Advocacy0
Entertainment

Where to Watch (US)

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Synopsis

Sally and Gillian Owens, born into a magical family, have mostly avoided witchcraft themselves. But when Gillian's vicious boyfriend, Jimmy Angelov, dies unexpectedly, the Owens sisters give themselves a crash course in hard magic. With policeman Gary Hallet growing suspicious, the girls struggle to resurrect Angelov -- and unwittingly inject his corpse with an evil spirit that threatens to end their family line.

Score version: v1Data confidence: 100%How are scores calculated?

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Lineage and popularity

No lineage or popularity yet

This title has no Wikidata match, source work, or Steam player snapshot. A missing snapshot is not zero.

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Advocacy Over Time in Romance

The average advocacy score of Romance titles by release year, with this title marked. Higher is more advocacy-driven.

25507519252026
Average advocacy score of Romance titles by release year
YearAverage advocacyTitles
192502
193113
193202
193504
193602
193992
194023
194205
194422
194513
194613
195203
195303
195533
195644
195724
195813
195952
196002
196153
196222
196302
196444
196533
196823
197002
197202
197433
197603
197842
198023
198102
198205
198324
198402
198544
198635
198745
198829
199028
199154
199215
199327
199489
199515
199649
199758
199856
1999214
2000318
2001317
2002315
2003310
2004316
2005618
2006314
2007113
200837
200925
201054
201144
201204
201392
201423
201523
201676
2017163
201893
2019156
2020152
202124
2022223
2023235
202424
202577
2026413
This title (1998)01

● This title (1998): advocacy 0 · explore Romance →

Cast & Crew

Cathy Sandrich Gelfond (director) · Amanda Mackey (director)