Made first for young women 1
Practical Magic's audience scores lean most toward young women at 94 of 100, with comparable appeal to older women 1. Its overall reach is rated targeted — targeted reach aimed at a specific demographic segment 2. Relative to the expected cast make-up for its production origin, on-screen representation registers above the baseline for White and below it for Black and Hispanic 3. On content balance it reads entertainment-first at 0 of 100, weighting storytelling over explicit messaging 4.
- 1Audience scoreyoung women 94 of 100 is the top quadrant, with older women 87 close behind.WhatSphere audience model, score_version 1
- 2ReachAudience breadth rated targeted.WhatSphere audience model, score_version 1
- 3RepresentationRepresentation vs production-origin baseline: White 69, Black 26, Hispanic 28.WhatSphere representation model, score_version 1
- 4Content balanceContent balance entertainment-first at 0 of 100.WhatSphere content-balance model, score_version 1
WhatSphere presents the sourced record; it does not cast the judgement. Every statement above is drawn from a stored, sourced row — shown beside it — and nothing is asserted beyond what those receipts support.
Synopsis
Sally and Gillian Owens, born into a magical family, have mostly avoided witchcraft themselves. But when Gillian's vicious boyfriend, Jimmy Angelov, dies unexpectedly, the Owens sisters give themselves a crash course in hard magic. With policeman Gary Hallet growing suspicious, the girls struggle to resurrect Angelov -- and unwittingly inject his corpse with an evil spirit that threatens to end their family line.
Age: 47 — age-balanced
Quadrant Scores
Audience Representation
Where to Watch (US)
Amazon Video
Apple TV Store
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YouTube
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Advocacy Over Time in Romance
The average advocacy score of Romance titles by release year, with this title marked. Higher is more advocacy-driven.
| Year | Average advocacy | Titles |
|---|---|---|
| 1925 | 0 | 2 |
| 1931 | 1 | 3 |
| 1932 | 0 | 2 |
| 1935 | 0 | 4 |
| 1936 | 0 | 2 |
| 1939 | 7 | 2 |
| 1940 | 0 | 3 |
| 1942 | 0 | 5 |
| 1944 | 2 | 2 |
| 1945 | 1 | 3 |
| 1946 | 1 | 3 |
| 1952 | 0 | 3 |
| 1953 | 0 | 3 |
| 1955 | 2 | 3 |
| 1956 | 2 | 4 |
| 1957 | 0 | 4 |
| 1958 | 1 | 3 |
| 1959 | 2 | 2 |
| 1960 | 0 | 2 |
| 1961 | 3 | 3 |
| 1962 | 2 | 2 |
| 1963 | 0 | 2 |
| 1964 | 3 | 4 |
| 1965 | 1 | 3 |
| 1968 | 2 | 3 |
| 1970 | 0 | 2 |
| 1972 | 0 | 2 |
| 1974 | 1 | 3 |
| 1976 | 0 | 3 |
| 1978 | 2 | 2 |
| 1980 | 0 | 3 |
| 1981 | 0 | 2 |
| 1982 | 0 | 5 |
| 1983 | 1 | 4 |
| 1984 | 0 | 2 |
| 1985 | 4 | 4 |
| 1986 | 1 | 5 |
| 1987 | 1 | 5 |
| 1988 | 1 | 9 |
| 1990 | 0 | 8 |
| 1991 | 1 | 4 |
| 1992 | 1 | 5 |
| 1993 | 1 | 7 |
| 1994 | 3 | 9 |
| 1995 | 0 | 5 |
| 1996 | 2 | 9 |
| 1997 | 3 | 8 |
| 1998 | 3 | 6 |
| 1999 | 2 | 14 |
| 2000 | 1 | 18 |
| 2001 | 2 | 17 |
| 2002 | 3 | 15 |
| 2003 | 1 | 10 |
| 2004 | 1 | 16 |
| 2005 | 4 | 18 |
| 2006 | 2 | 14 |
| 2007 | 1 | 13 |
| 2008 | 2 | 7 |
| 2009 | 2 | 5 |
| 2010 | 2 | 4 |
| 2011 | 2 | 4 |
| 2012 | 0 | 4 |
| 2013 | 5 | 2 |
| 2014 | 2 | 3 |
| 2015 | 2 | 3 |
| 2016 | 5 | 6 |
| 2017 | 10 | 3 |
| 2018 | 4 | 3 |
| 2019 | 4 | 6 |
| 2020 | 7 | 2 |
| 2021 | 2 | 4 |
| 2022 | 10 | 3 |
| 2023 | 16 | 5 |
| 2024 | 0 | 4 |
| 2025 | 2 | 3 |
| 2026 | 0 | 3 |
| This title (1998) | 0 | 1 |
● This title (1998): advocacy 0 · explore Romance →
Cast & Crew
Cathy Sandrich Gelfond (director) · Amanda Mackey (director)
Made for the Same Audience
Titles with the closest audience-sphere profile — not just the same genre.
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